win-back campaigns Archives - The Edge from the National Association of Landscape Professionals

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win-back campaigns

Lawn Care: How to Build Strategic Win-Back Campaigns

Win-back campaigns can be a powerful tool for your company when you’re trying to grow your customer base. ā€œOur win-back campaigns allow our close rate percentage to be in the 80%+ range,ā€ says Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio. ā€œThis is a similar sales close rate as our […]

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Looking for Additional Growth? Turn to Your Former Clients

It’s well-known that it is more expensive to acquire new customers compared to retaining your existing ones, but what about when you try to win back former clients? Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio, says it is generally easier to regain former clients versus bringing in brand new […]

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