word of mouth Archives - The Edge from the National Association of Landscape Professionals

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word of mouth

Boosting Your Business: Turn Clients Into Advocates for Your Brand

There’s a reason why word of mouth is one of the most common ways lawn and landscape companies get new business. While your traditional marketing efforts can convey what sets your business apart, it is often the recommendation from peers that converts leads into customers. ā€œIn or outside of the industry, a company is going […]

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Turning Testimonials Into Gold: How Customer Feedback Drives New Business

Word of mouth is often one of the strongest sources of business for your landscape company, but you can take that one step further by soliciting positive reviews. These customer testimonials can then be utilized in multiple marketing methods.   Tapping into your base of loyal customers can help you establish credibility with new leads […]

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How I Do It: Building a Strong Net Promoter Score

When the majority of your business comes from referrals and word of mouth, what better way to measure your customers’ loyalty and experience with your lawn or landscape company than with your Net Promoter Score? For instance, Woodlawns Landscape Company’s average NPS year to year is 90. They started collecting their Net Promoter Score in […]

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