August 22, 2025 - The Edge from the National Association of Landscape Professionals

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Day: August 22, 2025

Gen Z Trades Textbooks for Toolbelts: How To Attract Them to The Landscape Industry

Gen Z has started to be dubbed the ā€˜toolbelt generation’ as more of them are forgoing traditional 4-year colleges and pursuing the trades instead. In fact, for the third consecutive year, vocational community colleges have had substantial growth in enrollment (+11.7%, +91,000), according to the National Student Clearinghouse Research Center. Since spring 2020, enrollment in […]

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Turning Testimonials Into Gold: How Customer Feedback Drives New Business

Word of mouth is often one of the strongest sources of business for your landscape company, but you can take that one step further by soliciting positive reviews. These customer testimonials can then be utilized in multiple marketing methods.   Tapping into your base of loyal customers can help you establish credibility with new leads […]

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