NALP recently had a chance to pick the brain of Brian Kraff, the co-founder of Market Hardware, a provider of small business website marketing products and services that cater specifically to the landscape industry. We asked him our top 5 burning web marketing questions. Bring your questions to his session at LANDSCAPES 2016 in Louisville […]
Bill Silverman, of Springboard Business Coaching, and an NALP consultant member, shared these tips in his webinar, What the Owners of Great Multimillion-Dollar Landscaping Businesses Do That You Should Do Too. Run your businesses with a vision of the business you’re building and an annual plan that links the actions you take with the results you want to […]
NALP’s new Industry Growth Initiatiave, has recently connected many program supporters and NALP members with national media opportunities including interviews with HGTV, REALTOR.com, House Logic, Midwest Living, etc. There are two opportunities that currently need industry representation: Please share!
by: Jeffrey Scott, PLANET Consultant If you can eliminate the risks involved with buying a company, it can be good for your company. However the chances are far greater you will get a bad deal. To increase your chances of success, avoid the following twelve scenarios: 1. You buy company and […]
When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else. You know the cliche, “Don’t put the cart before the horse”. In our case, don’t let the “tools” of Internet marketing and social media dictate your marketing […]
“This month let’s stand up and show the world all of the great things we do and how we actually are acting as professionally trained, environmental improvement focused good stewards.”
At the beginning of a new year, everyone in the industry takes a closer look at cutting costs regardless of how well they did the previous year. Generally we view cutting costs as more money in our pocket as long as we don’t negatively impact the value of what we deliver. Many of us look […]
For more than thirty years, PLANET with the help of its suppliers, has sponsored a semi-annual report known as “The Crystal Ball Report”. If you have never heard of this report you are in the majority and man have you been missing out! Each report predicts trends and recommends actions you can take to […]
Spiegelberg Landscape Design won a Grand Award from PLANET’S Environmental Improvement Awards Program in 2005. It’s the award that keeps on rewarding. As I meet with new clients and show them my portfolio, this project that received a Grand is first in the presentation. This does two things: it allows me to sell […]