Sales & Marketing Archives - Page 2 of 10 - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

How to Handle Good and Bad Reviews

When it comes to receiving reviews on the internet, it can be incredibly overwhelming to think about the proper way to handle each review, bad or good. Reviews can be posted through multiple platforms, including Yelp, Google, Facebook and more, which are all popular websites to visit and have a ton of visibility. So, how […]

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Five Ways to Strengthen Your Sales Team

Your sales team works hard to bring in quality clients who can provide meaningful cash flow to your company. Just like how you invest in new trucks and equipment for your field staff to operate successfully, don’t forget to evaluate how you can come alongside and aid your sales team’s efforts. Create a Demo Area […]

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Team Building: Motivating Your Sales Team with Commission

If your landscape company has decided to go with the salary plus commission pay structure, there are still a lot of variables to decide for your team. Some considerations include when commissions are paid out, how the commission is handled if a project goes over budget and if any additional bonuses should be awarded. How […]

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Team Building: Sales Team Pay Structure Options

When it comes to paying your sales team, it’s a little bit of the Wild West out there. While it’s common for your field crews to be paid hourly and your management team to be paid a salary, sales team members are in a class all their own. There’s no one right or wrong way […]

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Photo: NALP/Philippe Nobile Photography

If Your Clients Are a Couple – Balance Can Be Tricky in Landscape Design

Understanding both your clients’ desires and concerns is critical, not only to close a sale but to ensure you can create a landscape design they’ll ultimately be pleased with. Melding a couple’s different styles can be a challenge, but finding the balance between their budget and their wish list is another aspect you have to […]

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Nine Ways to Crush Your Landscaping Online Marketing in 2023

Guest content by Ron McCabe, president of Everbearing Services Anyone who has been in the industry for any length of time will confirm that most companies have had an unprecedented influx of business over the last few years. I think that many of us are sensing a shift in the marketplace due to the massive […]

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Photo: NALP/Philippe Nobile Photography

Keys to Melding Client Styles in a Landscape Design

While clients disagreeing with one another is typically more of a high-drama feature you’d see on a reality TV show, it’s not impossible to encounter this sort of impasse with your own customers. So, how do you go about creating a landscape design both parties will love when their styles are night and day? Member […]

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Business Smarts: Establishing a Strong Lead Qualification Process

Your time is precious and the last thing you want to do is spend it pursuing potential customers who are not a good fit for your landscape company. Having a lead qualification process can help you manage the volume of requests you receive. It is better for your salespeople and your organization. Rebecca Snow, a […]

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Chalet's e-commerce site helps create a great first impression for customers.

More Than a Landscape Business: How Chalet Evolved Into a Lifestyle Brand

Chalet, based in Wilmette, Illinois, has been in business for 105 years. Yet they don’t let the company’s age keep their brand trapped in the past. “Brand is not just a name of the company, rather it’s an experience that continues to be relevant to our customer’s ever-changing needs,” says Lawson Thalmann, e-commerce and technology […]

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Landart Solutions works on Fort Bragg's LiveRoof and pedestal paver installation.
Photo: Landart Solutions

Business Smarts: How to Win Government Contracts

An overlooked or avoided revenue stream lawn and landscape professionals can consider adding to their business are government contracts. These include everything from military installations to roadside and highway maintenance. Landart Solutions, based in Fayetteville, North Carolina, has been pursuing federal government contracts since they started as a business 14 years ago. “We have contracts […]

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