Sales & Marketing Archives - Page 2 of 11 - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

Self-Reflection: Defining Your Ideal Client

It’s 2024, and with the new year brings the opportunity for a fresh start. While there are a lot of unknowns for this year and elements out of your control, you can control who your landscape company is focused on. Taking the time to define your ideal client is extremely beneficial as you are able […]

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Boosting Your Business: Leveraging Awards to Attract and Retain Clients

The NALP Awards of Excellence provide an opportunity to recognize your team’s outstanding work on a national level and set your company apart from the competition. “There is a sense of company and individual pride that goes along with awards,” says Danny Stawowczyk, design sales associate for Live Green Landscape Associates, based in Reisterstown, Maryland. […]

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Client Communication: 10 Email Marketing Messages to Send Customers   

If you pay for a bulk email platform, you definitely want to make sure you’re getting your money’s worth from the service. Also making a point to stay in contact with your customer base regularly with help you stay top of mind. Types of Emails to Send 1. WelcomeIt’s always a good practice to send […]

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Selecting The Right Email Platform for Your Lawn or Landscape Company

There are a plethora of bulk email services to choose from when considering upping your email marketing efforts. If you’ve decided to roll out a company newsletter for clients, want to set up automation for some of your customer communications, or are unhappy with your current email provider and thinking about switching, picking the right […]

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Creating a Five-Star Experience for Design-Build Clients

This information came from a session during the 2023 ELEVATE conference and expo. Don’t miss ELEVATE in Charlotte, North Carolina, on Nov. 3-6, 2024. In an industry where there are numerous landscape design-build companies to choose from, one differentiator that can help win and generate future referrals is providing superior customer service. Choosing to develop a luxury, […]

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Boost Your Fall Business by Providing Much-Needed Tree Care

Depending on your location, your landscaping business may be slower during the fall and winter months, but your customers’ landscapes still need attention. One of the most important landscaping tasks during the cooler months is caring for trees. Customers often forget that trees need TLC, just like the rest of their landscapes. But you can […]

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How to Influence Consumer Buying Decisions

Because landscape and lawn care services are mostly discretional purchases and there is an abundance of choice when it comes to providers, it’s critical you can persuade your client base to select you over other options. Your marketing efforts can be highly effective at influencing consumer behavior if you consider some of the main factors […]

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Lawn Care: Different Sales Offerings To Consider

Sometimes, there are certain aspects of your lawn care business you have in place because that’s simply how you operated when you first got started. One of those can be how you sell and offer your services. Depending on your core customer base, your current sales model may not be the most effective method anymore. […]

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Selling Value: How to Avoid Falling into the Commoditization Trap

Tired of dealing with customers simply interested in your pricing and feeling like it’s a race to the bottom against your competitors? Duane Cashin, founder and CEO of Cashin Sales, says the key to overcoming this is selling your company’s value during the discovery phase of the sales process. “It lays the foundation for the […]

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Put the “Social” Back into Social Media

Social media is ubiquitous and probably something you use in your personal life to some degree, but is your business taking advantage of these platforms to tell your story? Social media is where your customers are and is a valuable avenue to build relationships and win over new customers. “Social media provides landscape companies with […]

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