Sales & Marketing

How to Get the Job When You Aren't the Lowest Bidder

Author Marty Grunder, consultant, speaker, and owner of Grunder Landscaping, one of the largest firms in the Midwest, gives his advice on making the sale when you aren’t the lowest bid. Catch Marty at his NALP Sales Boot Camps in Baltimore and Charlotte the week of March 27, 2017.  Of all the questions I get […]

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3 Reasons Why Blogging is Important to Your Web Marketing

By Alain Parcan, Market Hardware, Inc.  Get more marketing tips at Brian Kraff’s Market Hardware’s Web Marketing Virtual Conference, on Thursday, November 3, 10:30 am – 3:00 pm. Image is everything on the Internet. And integrating a blog into your website is a great way to improve the online image of your business. In fact, most landscaping […]

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Web Marketing for Landscape Companies: Q & A With Brian Kraff, Market Hardware

NALP recently had a chance to pick the brain of Brian Kraff, the co-founder of Market Hardware, a provider of small business website marketing products and services that cater specifically to the landscape industry. We asked him our top 5 burning web marketing questions. Bring your questions to his session at LANDSCAPES 2016 in Louisville […]

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5 Things Owners of Multimillion Dollar Landscaping Businesses Do

Bill Silverman, of Springboard Business Coaching, and an NALP consultant member, shared these tips in his webinar, What the Owners of Great Multimillion-Dollar Landscaping Businesses Do That You Should Do Too.  Run your businesses with a vision of the business you’re building and an annual plan that links the actions you take with the results you want to […]

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IGI Seeks NALP Members to Help Fill Two Media Opportunities

NALP’s new Industry Growth Initiatiave, has recently connected many program supporters and NALP members with national media opportunities including interviews with HGTV, REALTOR.com, House Logic, Midwest Living, etc.  There are two opportunities that currently need industry representation:

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Buying a Company Has Rewards, BUT……

    by: Jeffrey Scott, PLANET Consultant   If you can eliminate the risks involved with buying a company, it can be good for your company. However the chances are far greater you will get a bad deal. To increase your chances of success, avoid the following twelve scenarios:   1. You buy company and […]

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Is Your Business Putting the Cart Before the Horse in Your Marketing Efforts?

When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else.   You know the cliche, “Don’t put the cart before the horse”. In our case, don’t let the “tools” of Internet marketing and social media dictate your marketing […]

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Gaining Green $$ with the Green Movement and National Lawn Care Month

“This month let’s stand up and show the world all of the great things we do and how we actually are acting as professionally trained, environmental improvement focused good stewards.”

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Creating a Cost Cutting Culture

At the beginning of a new year, everyone in the industry takes a closer look at cutting costs regardless of how well they did the previous year. Generally we view cutting costs as more money in our pocket as long as we don’t negatively impact the value of what we deliver. Many of us look […]

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