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It can be easy to stick with the status quo when it comes to your marketing and advertising plans year in and year out, but youāre also missing out on significant ROI if you donāt have a cohesive strategy or arenāt regularly reviewing your marketing initiatives. Similar to only treating a customerās property once a […]
When Stuart Ward, owner and general manager of Buckhead Landscape and Design, based in Chamblee, Georgia, started looking for a salesperson several years ago, he realized they did not have a defined sales process in place. āTo bring in a salesperson who may or may not be from the industry, who probably didn’t have any […]
The images you share on your website and social media can have a major impact on who is interested in working with you based on the quality of the photography. If you decide to invest in hiring a professional photographer to improve your portfolio of work, thereās more to it than just finding someone to […]
Itās hard to know how well your company is performing without benchmarking on a regular basis. Thankfully, you can access the industryās most comprehensive financial and operating benchmarks with the 2025 Financial Benchmark Report. This report covers different data points such as profitability, productivity, liquidity, and financial health. You can easily compare your performance by […]
Landscaping is one profession where your work can speak for itself, but this can only happen if you are capturing quality pictures of it. āI think it’s pretty fair to say that a lot of landscapers really, really struggle to capture great photography,ā says Chris Major, founder and lead photographer of CM Images, LLC. āThey […]
If youāve noticed a steep drop in your web traffic since the addition of AI tools, you may be wondering if SEO is no longer relevant. Chad Diller, CEO of Landscape Leadership, argues that search is still the backbone of online discovery. āAI is not killing SEO,ā Diller says. āThere’s been a lot of over-sensationalized clickbait […]
If you are looking to up your photography game, there are multiple areas you can look at that will help you capture better photos of your finished projects. Chris Major, founder and lead photographer of CM Images, LLC, says that photography can be particularly powerful if you want to land more high-end jobs. The quality […]
If youāve been experiencing fewer leads or a longer sales process following the COVID boom, youāre not alone. One way to speed up your sales process is to tap into ChatGPT. āA lot of sales is meeting with people, asking them questions, organizing what they tell you, and then formulating a proposal,ā says Jack Jostes, […]
If your company is constantly exploring the latest and greatest in new marketing techniques, sometimes the simplest practices can fall by the wayside. āThere’s a belief that an outside force will make me successful, as opposed to having to deal with the discipline and rigor of everyday habits,ā says Robert Murray, co-founder and CEO of Intrigue […]
Marketing is an important line item in your budget, but you can easily end up wasting your money if you arenāt regularly measuring and adapting your methods to changes in the market. Setting Your Budget It can be tempting to not increase your marketing budget as you grow to limit your expenses, but itās best […]
