Sales & Marketing Archives - Page 2 of 11 - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

Navigating Economic and Election Year Challenges in the Landscaping & Lawn Care Industry

Guest post by Duane Cashin, owner of Cashin Sales As 2024 is well underway, it’s crucial to understand the unique challenges that lie ahead. This is not just another year; it’s an election year, and the economy is expected to undergo significant shifts. These factors will undoubtedly impact your business, particularly in the area of sales. […]

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Social Media Marketing for New Leads

Your customers spend a significant amount of time on social media platforms, so it’s natural to have a presence there as part of your marketing efforts. Taking the time to craft quality social media posts can make potential customers stop scrolling and consider contacting your landscape business. This calls for professional photos and videos that […]

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Team Building: Telling Your Employees’ Stories

If you mainly use your social media accounts to promote your landscape company’s service offerings, you could be missing out on a whole other genre of posts. Social media is intended to foster a sense of community and isn’t just another channel for traditional marketing efforts. Featuring your employees’ stories on your social media accounts […]

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Self-Reflection: Defining Your Ideal Client

It’s 2024, and with the new year brings the opportunity for a fresh start. While there are a lot of unknowns for this year and elements out of your control, you can control who your landscape company is focused on. Taking the time to define your ideal client is extremely beneficial as you are able […]

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Boosting Your Business: Leveraging Awards to Attract and Retain Clients

The NALP Awards of Excellence provide an opportunity to recognize your team’s outstanding work on a national level and set your company apart from the competition. “There is a sense of company and individual pride that goes along with awards,” says Danny Stawowczyk, design sales associate for Live Green Landscape Associates, based in Reisterstown, Maryland. […]

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Client Communication: 10 Email Marketing Messages to Send Customers   

If you pay for a bulk email platform, you definitely want to make sure you’re getting your money’s worth from the service. Also making a point to stay in contact with your customer base regularly with help you stay top of mind. Types of Emails to Send 1. WelcomeIt’s always a good practice to send […]

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Selecting The Right Email Platform for Your Lawn or Landscape Company

There are a plethora of bulk email services to choose from when considering upping your email marketing efforts. If you’ve decided to roll out a company newsletter for clients, want to set up automation for some of your customer communications, or are unhappy with your current email provider and thinking about switching, picking the right […]

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Creating a Five-Star Experience for Design-Build Clients

This information came from a session during the 2023 ELEVATE conference and expo. Don’t miss ELEVATE in Charlotte, North Carolina, on Nov. 3-6, 2024. In an industry where there are numerous landscape design-build companies to choose from, one differentiator that can help win and generate future referrals is providing superior customer service. Choosing to develop a luxury, […]

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Boost Your Fall Business by Providing Much-Needed Tree Care

Depending on your location, your landscaping business may be slower during the fall and winter months, but your customers’ landscapes still need attention. One of the most important landscaping tasks during the cooler months is caring for trees. Customers often forget that trees need TLC, just like the rest of their landscapes. But you can […]

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How to Influence Consumer Buying Decisions

Because landscape and lawn care services are mostly discretional purchases and there is an abundance of choice when it comes to providers, it’s critical you can persuade your client base to select you over other options. Your marketing efforts can be highly effective at influencing consumer behavior if you consider some of the main factors […]

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