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Word of mouth is often one of the strongest sources of business for your landscape company, but you can take that one step further by soliciting positive reviews. These customer testimonials can then be utilized in multiple marketing methods. Tapping into your base of loyal customers can help you establish credibility with new leads […]
Choosing to hire a marketing firm for your lawn or landscape company is a major investment. This is why you should thoroughly vet at least three or four agencies before selecting one to work with. As you meet with these different marketing firms, make sure youāre keeping an eye out for these red flags, which […]
Win-back campaigns can be a powerful tool for your company when youāre trying to grow your customer base. āOur win-back campaigns allow our close rate percentage to be in the 80%+ range,ā says Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio. āThis is a similar sales close rate as our […]
Your sales donāt have to be limited by seasonal or economic challenges. By creating a structured, repeatable and adaptable sales plan, you can build sustainable business growth. āWithout structure, sales teams operate reactively,ā says Bill Benoit, VP of sales and marketing for The Integra Group. āA repeatable process ensures consistency, and adaptability is critical in […]
If you donāt have a background in marketing and arenāt ready to hire an in-house marketing person, turning to a firm for their expertise can help ensure you’re reaching the right audience. Just like how a client should ask solid questions before hiring you as their landscape company to ensure youāre a good fit, likewise, […]
Itās well-known that it is more expensive to acquire new customers compared to retaining your existing ones, but what about when you try to win back former clients? Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio, says it is generally easier to regain former clients versus bringing in brand new […]
When Green Lawn Fertilizing, based in West Chester, Pennsylvania, was looking to scale up the business eight years ago, they decided to invest in their residential outside sales team. Now, their door-to-door sales are up 100%+ year over year. Patrik Khosrowabadi, market sales director for Green Lawn Fertilizingās West Chester branch, says that their outside […]
As a landscape company owner, you know how to sell your products, perform top-notch services and deliver award-winning outdoor spaces. However, in todayās multigenerational marketplace, achieving success is about more than just āwalking the walkāā itās also about ātalking the talkā and tailoring that talk to each of your customers. Whether you’re working with a […]
Marketing is all about additional touches with your ideal client, and tapping into geotargeting and geofencing can help with these efforts. āWhen it comes to marketing, this is not a seasonal business,ā says Katy Doss, founder and CEO of Script Marketing. āPeople plan year-round, so you need to be running geotargeting ads year-round. Plus, it takes […]
For years, landscape lighting has been more of an afterthought than an essential element to customersā landscape projects. However, more landscape companies are including it as a standard feature, allowing them to create a more cohesive design that is stunning both day and night. āFor us personally, we automatically include it in every single design […]
