Sales & Marketing Archives - Page 3 of 10 - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

Bringing Landscape Designs to Life: Virtual Reality Versus Augmented Reality

If someone says virtual reality (VR) or augmented reality (AR), you might assume the terms are interchangeable, but VR and AR are two different technologies with separate features. These two tools are additional methods to consider when it comes to presenting designs to your clients. Studies have shown that VR and AR presentations increase the […]

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How I Do It: Creating a Quality Landscape Blog

To blog or not to blog, that is the question. Adding a blog to your lawn or landscape company’s website can help establish your business’s authority as an expert, attract new customers and educate existing clients. However, a landscape blog requires work, focus and commitment before you can reap these benefits. Both Borst Landscape & […]

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Photo: McHale Landscape Design

Methods for Keeping the Design Pipeline Full Over the Winter

In the landscape industry, it’s natural for things to slow down in the winter as clients think less about their outdoor spaces and bad weather in some areas of the country presents challenges. However, keeping your design pipeline full over the winter season is still possible. While it was more of a struggle to keep […]

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Marketing and Customer Service Trends for 2023

Since the pandemic, customers are more willing to engage with brands over social and messaging channels. It’s also made them impatient and more likely to prioritize convenience over price. Check out some of the rising trends predicted for 2023 when it comes to customer service and marketing. Augment Customer Service with Chatbots According to the […]

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Business Smarts: Offering Different Electronic Payment Methods

To keep your lawn or landscape business running smoothly you need steady cash flow. One consideration to improve that cash flow is making bill payment for customers as easy as possible. While cash or check are still viable options, more companies are opting to include additional electronic payment methods. Depending on the size of your […]

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Gain a Competitive Edge With Stronger Sales Leadership

This information came from a session during the 2022 ELEVATE conference and expo. Don’t miss the 2023 ELEVATE in Dallas on Sept. 10-13. Sales cannot be managed but leading sales activities and leading metrics can be. When you put effort into building an outstanding sales organization, you can create a sustainable competitive advantage and maintain your growth […]

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Photo: Weed Man

Boosting Your Business: How Adding Franchises Can Grow Your Revenue

It’s natural to want to grow your business, and frustrating when you are hitting a ceiling. Adding a franchise is one option to help overcome this issue and to scale your company up. “Adding a franchise will boost company revenue significantly if the owner follows the systems and policies in place,” says Josh Wise, CEO […]

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How Lawn Care Marketing Has Changed Over the Years

If you asked Tabitha Coker, director of sales and marketing for King Green, to define marketing, she’ll admit the term is broad and used too inconsistently for a simple definition.   Coker has been with King Green since 2001, and over the years, their marketing efforts have expanded and evolved significantly. She says she realized […]

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How To Reduce Change Order Frequency on Design/Build Projects

When you’re in the middle of installing a client’s landscape project, it can be a hassle when the customer decides to add on to the scope or make site changes to the job. Not only does it tend to throw off your scheduling, but it can create billing issues and additional paperwork. If this happens […]

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Lawn Care: Selling Fall Fertilization

If your client has cool-season grasses, fall is the best time to set your client’s spring lawn up for success with fertilization. This is the time when the grass is strengthening its roots so it can survive the winter. This service is the foundation of a successful turfgrass fertility program, so take the time to […]

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