Sales & Marketing Archives - Page 3 of 12 - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

Selecting The Right Email Platform for Your Lawn or Landscape Company

There are a plethora of bulk email services to choose from when considering upping your email marketing efforts. If you’ve decided to roll out a company newsletter for clients, want to set up automation for some of your customer communications, or are unhappy with your current email provider and thinking about switching, picking the right […]

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Creating a Five-Star Experience for Design-Build Clients

This information came from a session during the 2023 ELEVATE conference and expo. Don’t miss ELEVATE in Charlotte, North Carolina, on Nov. 3-6, 2024. In an industry where there are numerous landscape design-build companies to choose from, one differentiator that can help win and generate future referrals is providing superior customer service. Choosing to develop a luxury, […]

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Boost Your Fall Business by Providing Much-Needed Tree Care

Depending on your location, your landscaping business may be slower during the fall and winter months, but your customers’ landscapes still need attention. One of the most important landscaping tasks during the cooler months is caring for trees. Customers often forget that trees need TLC, just like the rest of their landscapes. But you can […]

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How to Influence Consumer Buying Decisions

Because landscape and lawn care services are mostly discretional purchases and there is an abundance of choice when it comes to providers, it’s critical you can persuade your client base to select you over other options. Your marketing efforts can be highly effective at influencing consumer behavior if you consider some of the main factors […]

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Lawn Care: Different Sales Offerings To Consider

Sometimes, there are certain aspects of your lawn care business you have in place because that’s simply how you operated when you first got started. One of those can be how you sell and offer your services. Depending on your core customer base, your current sales model may not be the most effective method anymore. […]

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Selling Value: How to Avoid Falling into the Commoditization Trap

Tired of dealing with customers simply interested in your pricing and feeling like it’s a race to the bottom against your competitors? Duane Cashin, founder and CEO of Cashin Sales, says the key to overcoming this is selling your company’s value during the discovery phase of the sales process. “It lays the foundation for the […]

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Put the “Social” Back into Social Media

Social media is ubiquitous and probably something you use in your personal life to some degree, but is your business taking advantage of these platforms to tell your story? Social media is where your customers are and is a valuable avenue to build relationships and win over new customers. “Social media provides landscape companies with […]

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How to Boost Your Landscaping & Lawn Care Company’s Sales Performance with Data-Driven Insights

By Duane Cashin, owner of Cashin Sales Regardless of the number of sales representatives in your company, it is crucial to establish a systematic approach that allows you to monitor, measure, report, and evaluate their performance on a regular basis. It was a game changer for me when I was a sales manager, and I […]

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How to Handle Good and Bad Reviews

When it comes to receiving reviews on the internet, it can be incredibly overwhelming to think about the proper way to handle each review, bad or good. Reviews can be posted through multiple platforms, including Yelp, Google, Facebook and more, which are all popular websites to visit and have a ton of visibility. So, how […]

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Five Ways to Strengthen Your Sales Team

Your sales team works hard to bring in quality clients who can provide meaningful cash flow to your company. Just like how you invest in new trucks and equipment for your field staff to operate successfully, don’t forget to evaluate how you can come alongside and aid your sales team’s efforts. Create a Demo Area […]

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