We recently updated our Privacy Policy. By continuing to use this website, you acknowledge that our revised Privacy Policy applies.
If you are looking to up your photography game, there are multiple areas you can look at that will help you capture better photos of your finished projects. Chris Major, founder and lead photographer of CM Images, LLC, says that photography can be particularly powerful if you want to land more high-end jobs. The quality […]
If youāve been experiencing fewer leads or a longer sales process following the COVID boom, youāre not alone. One way to speed up your sales process is to tap into ChatGPT. āA lot of sales is meeting with people, asking them questions, organizing what they tell you, and then formulating a proposal,ā says Jack Jostes, […]
If your company is constantly exploring the latest and greatest in new marketing techniques, sometimes the simplest practices can fall by the wayside. āThere’s a belief that an outside force will make me successful, as opposed to having to deal with the discipline and rigor of everyday habits,ā says Robert Murray, co-founder and CEO of Intrigue […]
Marketing is an important line item in your budget, but you can easily end up wasting your money if you arenāt regularly measuring and adapting your methods to changes in the market. Setting Your Budget It can be tempting to not increase your marketing budget as you grow to limit your expenses, but itās best […]
Word of mouth is often one of the strongest sources of business for your landscape company, but you can take that one step further by soliciting positive reviews. These customer testimonials can then be utilized in multiple marketing methods. Tapping into your base of loyal customers can help you establish credibility with new leads […]
Choosing to hire a marketing firm for your lawn or landscape company is a major investment. This is why you should thoroughly vet at least three or four agencies before selecting one to work with. As you meet with these different marketing firms, make sure youāre keeping an eye out for these red flags, which […]
Win-back campaigns can be a powerful tool for your company when youāre trying to grow your customer base. āOur win-back campaigns allow our close rate percentage to be in the 80%+ range,ā says Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio. āThis is a similar sales close rate as our […]
Your sales donāt have to be limited by seasonal or economic challenges. By creating a structured, repeatable and adaptable sales plan, you can build sustainable business growth. āWithout structure, sales teams operate reactively,ā says Bill Benoit, VP of sales and marketing for The Integra Group. āA repeatable process ensures consistency, and adaptability is critical in […]
If you donāt have a background in marketing and arenāt ready to hire an in-house marketing person, turning to a firm for their expertise can help ensure you’re reaching the right audience. Just like how a client should ask solid questions before hiring you as their landscape company to ensure youāre a good fit, likewise, […]
Itās well-known that it is more expensive to acquire new customers compared to retaining your existing ones, but what about when you try to win back former clients? Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio, says it is generally easier to regain former clients versus bringing in brand new […]
