ideal client Archives - The Edge from the National Association of Landscape Professionals

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ideal client

Self-Reflection: Defining Your Ideal Client

It’s 2024, and with the new year brings the opportunity for a fresh start. While there are a lot of unknowns for this year and elements out of your control, you can control who your landscape company is focused on. Taking the time to define your ideal client is extremely beneficial as you are able […]

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How I Do It: Focusing on Your Ideal Client

Everyone needs lawn and landscaping services, so technically, your business should serve everyone, right? Not necessarily. If you are looking to grow and sustain your business, at some point you need to determine who your ideal client base is and pursue them. Julie Hayes, a branch manager for Sullivan’s Landscaping & Maintenance, based in Milford, […]

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