business focus Archives - The Edge from the National Association of Landscape Professionals

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business focus

Self-Reflection: Defining Your Ideal Client

It’s 2024, and with the new year brings the opportunity for a fresh start. While there are a lot of unknowns for this year and elements out of your control, you can control who your landscape company is focused on. Taking the time to define your ideal client is extremely beneficial as you are able […]

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How North Point Outdoors Found Its Business Focus

Growing his company through the 2008 recession meant that Dave Fairburn, CEO of North Point Outdoors in Windham, New Hampshire, found he was “saying yes” to nearly every opportunity. He was always afraid to turn work down because he was unsure where it’d come from next. While trying to be all things to all people […]

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