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There are so many ways to communicate with your customer base nowadays, it’s easy to get overwhelmed by all the different ways you can reach them. “It’s impossible to be across every single marketing channel and do it very well,” Joseph Stark, marketing director for Ground Works Land Design, based in Cleveland, Ohio. “What I […]
With email marketing you walk a fine line between connecting with your audience and being just another sender of spam that your clients will ignore. Email is relatively inexpensive compared to direct mail and is more effective at reaching your desired audience compared to social media posts. Your email marketing can be used to upsell […]
Author Alain Parcan, NALP consultant member, and Director of Marketing for Market Hardware, Inc., shares his reasons why you should be sending out an email newsletter. Since its introduction, email has evolved from an efficient form of online communication to its modern day incarnation where more than half of what you receive is marked as […]