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Newsletters can be an overlooked communication channel with customers, but for it to be truly useful for your organization, itās important to avoid common pitfalls, hone your mailing lists and ensure long-term consistency. Mistakes to Avoid Lauren Hoogewind, marketing director of the Rocky Mountain Region ā Mariani Premier Group withĀ Designs By Sundown, based in […]
Even though inboxes have become crowded over the recent years, sending newsletters can be a powerful strategic communication tool with customers when they are executed properly. Ā Bob Grover, founder and chairman of Pacific Landscape Management, based in Hillsboro, Oregon, says they have had a newsletter since their founding and originally produced, printed and mailed […]
Gone are the days of sales simply flooding in as customers sought out lawn care and landscape services. As sales become more of a time-intensive effort, staying in front of your leads is critical. This is where email automation can provide significant wins for your organization. Segmented, personalized campaigns have been shown to drive a […]
If most of your business historically comes from word of mouth, it can be hard to see the value in investing in marketing strategies, but these practices can help ensure your pipeline is always full regardless of whether past customers are talking about your landscape business. The good thing is there are numerous marketing channels […]
When looking to attract new clients to your landscape company, chances are many of them are dealing with similar challenges that your existing customers once had. If you are good about seeking customer feedback, you can use their input to help drive your marketing and craft powerful messages that will resonate with your target leads. […]
If you pay for a bulk email platform, you definitely want to make sure youāre getting your moneyās worth from the service. Also making a point to stay in contact with your customer base regularly with help you stay top of mind. Types of Emails to Send 1. WelcomeItās always a good practice to send […]
There are a plethora of bulk email services to choose from when considering upping your email marketing efforts. If youāve decided to roll out a company newsletter for clients, want to set up automation for some of your customer communications, or are unhappy with your current email provider and thinking about switching, picking the right […]
There are so many ways to communicate with your customer base nowadays, itās easy to get overwhelmed by all the different ways you can reach them. āItās impossible to be across every single marketing channel and do it very well,ā Joseph Stark, marketing director for Ground Works Land Design, based in Cleveland, Ohio. āWhat I […]
With email marketing you walk a fine line between connecting with your audience and being just another sender of spam that your clients will ignore. Email is relatively inexpensive compared to direct mail and is more effective at reaching your desired audience compared to social media posts. Your email marketing can be used to upsell […]
Author Alain Parcan, NALP consultant member, and Director of Marketing for Market Hardware, Inc., shares his reasons why you should be sending out an email newsletter. Since its introduction, email has evolved from an efficient form of online communication to its modern day incarnation where more than half of what you receive is marked as […]
