email marketing Archives - The Edge from the National Association of Landscape Professionals

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email marketing

Client Communication: 10 Email Marketing Messages to Send Customers   

If you pay for a bulk email platform, you definitely want to make sure you’re getting your money’s worth from the service. Also making a point to stay in contact with your customer base regularly with help you stay top of mind. Types of Emails to Send 1. WelcomeIt’s always a good practice to send […]

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Selecting The Right Email Platform for Your Lawn or Landscape Company

There are a plethora of bulk email services to choose from when considering upping your email marketing efforts. If you’ve decided to roll out a company newsletter for clients, want to set up automation for some of your customer communications, or are unhappy with your current email provider and thinking about switching, picking the right […]

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Business Smarts: Creating a Mailing List and Checking It Twice

There are so many ways to communicate with your customer base nowadays, it’s easy to get overwhelmed by all the different ways you can reach them. “It’s impossible to be across every single marketing channel and do it very well,” Joseph Stark, marketing director for Ground Works Land Design, based in Cleveland, Ohio. “What I […]

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Business Smarts: Making the Most of Your Email Marketing

With email marketing you walk a fine line between connecting with your audience and being just another sender of spam that your clients will ignore. Email is relatively inexpensive compared to direct mail and is more effective at reaching your desired audience compared to social media posts. Your email marketing can be used to upsell […]

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3 Reasons Why Your Business Needs an Email Newsletter

Author Alain Parcan, NALP consultant member, and Director of Marketing for Market Hardware, Inc., shares his reasons why you should be sending out an email newsletter. Since its introduction, email has evolved from an efficient form of online communication to its modern day incarnation where more than half of what you receive is marked as […]

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