market hardware

4 Make or Break Web Marketing Trends for Landscaping Companies

Author: Alain Parcan, director of marketing for Market Hardware, Inc., an NALP consultant. See him speak at a Power Session at LANDSCAPES 2018 in Louisville.  What’s trending up in web marketing and what’s trending down? Market Hardware’s team of Web Marketing experts put their heads together to come up with a comprehensive list of the 4 […]

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3 “Can’t-Miss” SEO Trends to Implement in 2018

Author, Alain Parcan, director of marketing for Market Hardware, Inc., and NALP consultant, contributed this article.  When today’s customers are looking up products and services, it’s no secret Google is the number one option. Therefore, it is easy to see why business owners are desperately seeking the right answers when trying to solve the mystery of […]

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3 Strategies to Promote Seasonal Offerings

Author, Alain Parcan, Director of Marketing for Market Hardware, and NALP consultant, contributed this article.  Seasons change. And so should your marketing messages. But, when it comes to highlighting new services or seasonal offerings to your online audience, your message should inform, educate, and deliver your news in a detailed and impactful way. But the biggest […]

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3 Reasons Why Your Business Needs an Email Newsletter

Author Alain Parcan, NALP consultant member, and Director of Marketing for Market Hardware, Inc., shares his reasons why you should be sending out an email newsletter. Since its introduction, email has evolved from an efficient form of online communication to its modern day incarnation where more than half of what you receive is marked as […]

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Pay Per Click vs. SEO, Why Your Business Needs the Right Balance of Each

Author, Alain Parcan, director of marketing for Market Hardware, Inc., and NALP consultant, contributed this article.  One of the most common questions we get while speaking at industry tradeshows or providing educational Webinars is, “which strategy is right for me?” Businesses are constantly focused on finding the right marketing plan when it comes to generating […]

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3 Reasons Why Blogging is Important to Your Web Marketing

By Alain Parcan, Market Hardware, Inc.  Get more marketing tips at Brian Kraff’s Market Hardware’s Web Marketing Virtual Conference, on Thursday, November 3, 10:30 am – 3:00 pm. Image is everything on the Internet. And integrating a blog into your website is a great way to improve the online image of your business. In fact, most landscaping […]

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Win More Customers from the Most Profitable Zip Codes

By Alain Parcan, Market Hardware, Inc.  Get more marketing tips at Market Hardware’s session at LANDSCAPES 2016, Web Marketing in 2017: Four Keys to Unlocking Maximum Profitability, on Thursday, October 20.  Web Marketing experts have frequently debated the risks and benefits of different forms of marketing. But one thing they all agree on is that when it […]

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