alan parcan

4 Make or Break Web Marketing Trends for Landscaping Companies

Author: Alain Parcan, director of marketing for Market Hardware, Inc., an NALP consultant. See him speak at a Power Session at LANDSCAPES 2018 in Louisville.  What’s trending up in web marketing and what’s trending down? Market Hardware’s team of Web Marketing experts put their heads together to come up with a comprehensive list of the 4 […]

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    3 “Can’t-Miss” SEO Trends to Implement in 2018

    Author, Alain Parcan, director of marketing for Market Hardware, Inc., and NALP consultant, contributed this article.  When today’s customers are looking up products and services, it’s no secret Google is the number one option. Therefore, it is easy to see why business owners are desperately seeking the right answers when trying to solve the mystery of […]

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      Display Ad Retargeting is Better

      Author, Alain Parcan, Director of Marketing for Market Hardware, Inc., and NALP consultant, shares his advice on digital advertising.  In the constantly evolving world of Web Marketing, can your business really afford to overspend on an outdated Web Marketing strategy like Pay-Per-Click? Full disclosure – yes, there are select situations where Pay-Per-Click marketing can be […]

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        Pay Per Click vs. SEO, Why Your Business Needs the Right Balance of Each

        Author, Alain Parcan, director of marketing for Market Hardware, Inc., and NALP consultant, contributed this article.  One of the most common questions we get while speaking at industry tradeshows or providing educational Webinars is, “which strategy is right for me?” Businesses are constantly focused on finding the right marketing plan when it comes to generating […]

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