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Author, Alain Parcan, Director of Marketing for Market Hardware, and NALP consultant, contributed this article. Seasons change. And so should your marketing messages. But, when it comes to highlighting new services or seasonal offerings to your online audience, your message should inform, educate, and deliver your news in a detailed and impactful way. But the biggest […]
Article Author Alison Blobner is the Director of Marketing & Sales for LandOpt, an NALP Consultant Member firm. Even though some buying experiences are happening more and more on the web these days, that isn’t as true in our industry. And the benefit is—we’re in the perfect position to pick and choose our buyers, the […]
I love history and I love old photos, so coming across a scrapbook from the association’s past was really fun! ALCA, which merged with PLCAA to eventually become the National Association of Landscape Professionals, was the group that originated our national awards program. There was a spouses’ program for the wives of the members, called […]
Two bills that would temporarily reinstate the H-2B visa temporary worker program have been introduced recently in the United States Senate and House of Representatives. The legislation would amend the Immigration and Nationality Act to allow for more workers to enter the U.S. The Senate bill would “establish an H-2B temporary non-agricultural work visa […]
Brigham Young University – Provo is the winner of NALP’s National Collegiate Landscape Competition, and Tyler Gilson of Michigan State University is the first-place student. Sixty-one teams battled it out, March 15-18, in 29 competitions in Provo, Utah, in events like arboriculture, hardscape installation, wood construction, plant identification, sales presentation, exterior/interior design, irrigation troubleshooting, skid […]
Author, Alain Parcan, director of marketing for Market Hardware, Inc., and NALP consultant, contributed this article. One of the most common questions we get while speaking at industry tradeshows or providing educational Webinars is, “which strategy is right for me?” Businesses are constantly focused on finding the right marketing plan when it comes to generating […]
Marty Grunder of Grunder Landscaping and Marty Grunder! Inc. have partnered with NALP’s Foundation to provide scholarships to four landscape and horticulture students to send them to the Grow Conference. Grunder is joining NALP’s Foundation Board of Directors in May 2017. The Foundation is dedicated to advancing professional careers in the landscape industry.