advertising Archives - The Edge from the National Association of Landscape Professionals

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Want Better Advertising ROI? Go Beyond Leads and Calls

ROI is critical when advertising because, obviously, you always want to get the most bang for your buck. Yet in a recent study by Lachi Media, it was found that many home service businesses generate less gross profit per $1 on ad spend when their advertising focuses on leads and calls when using Google Ads […]

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Best Practices for Advertising During the Off-Season

Guest post by Dylan Harper, owner of Forge Marketing Group In reviewing powerhouse brands, it becomes apparent that consistency and frequency are the most critical pillars of effective marketing. Coca-Cola, Apple, Nike, and other major brands are consistently pushing advertisements to their audiences at an astonishingly high frequency. It’s what works, and they know it. […]

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