Sales & Marketing Archives - Page 4 of 8 - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

Business Smarts: Firing a Bad Client

You’ve probably had to fire at least one bad employee over the years, but have you ever had to say goodbye to a particularly bad client? Just like how a bad employee is a drain on your business, bad clients can be just as detrimental, so it is important to know how to identify them […]

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Business Smarts: Developing a Sales Scorecard

Just like any part of the business, you need to monitor the metrics to see how your team is performing. With your sales team you can develop a sales scorecard for each rep that looks at key performance indicators (KPIs). These scorecards can help track and improve the performance of your reps. Unlike a sales […]

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Level Green Landscaping Streamlines Their Bid Process with SiteRecon

Sponsored Content Level Green Landscaping, based in Upper Marlboro, Maryland, adopted SiteRecon in September 2020 and since then automated more than 500 hours of hand-drawing property measurements. Level Green is a commercial landscaping company that handles maintenance with enhancements and snow removal. The properties the company works on vary from small parcels all the way […]

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Business Smarts: Engaging with Customers During Winter Months

While landscaping is a seasonal business in most parts of the country, this doesn’t mean you shouldn’t still be engaging with your customers during the slower months. Although you probably have a set of loyal customers who you can always count on for their business, some of your newer customers may not remember to hire […]

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Greenscape Increases Sales Speed with SiteRecon

Sponsored Content Daniel Currin, CEO of Greenscape based in Raleigh, North Carolina, first became interested in SiteRecon when he realized the software offered to fully automate the measuring process of job sites. Since adding SiteRecon, Greenscape has freed up 300 hours of sales time in two months. Previously, Currin had to create a full-time internal […]

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Business Smarts: Creating a Mailing List and Checking It Twice

There are so many ways to communicate with your customer base nowadays, it’s easy to get overwhelmed by all the different ways you can reach them. “It’s impossible to be across every single marketing channel and do it very well,” Joseph Stark, marketing director for Ground Works Land Design, based in Cleveland, Ohio. “What I […]

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SiteRecon Allows Mainscape to Save Time and Earn More on Each Bid

Sponsored Content Mainscape, based in Fishers, Indiana, started using SiteRecon in July 2020 and since then they have saved 1,200 hours in sales times. Their closing rate has doubled to 20 percent as well and some of their bids have been optimized by more than $150,000 per contract. SiteRecon is an online platform that automatically […]

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Landscaping Businesses Can Now Invest in Google’s Local Service Ads

Guest Content Online lead generation for landscaping businesses has reached a new peak. For those planning next season’s marketing strategy, Google has added landscape service categories to its Local Service Ads program! Local Service Ads (LSA) are triggered when a consumer searches for a local service on Google. These are the paid ads showing up […]

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Content Marketing: Generate & Nurture Ideal Leads

Tony Ricketts, owner of Lawnline Marketing, presented in a webinar how content marketing can help generate and nurture ideal leads. Content marketing can help with the problem of having no leads, or only bad leads. “In a digital world, content is king,” Ricketts says. “Content is everything. They’re going to only see your content before […]

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How One Company Made $159K During COVID-19

In the webinar hosted by Jack Jostes, CEO of Ramblin Jackson Inc., on Wednesday, Sept. 23, he conducted a case study of how one company was able to earn over $159,000 this year during COVID-19. To view the full webinar, click here. Green Side Up Landscaping, based in Richmond, Virginia, is run by Craig Attkisson. […]

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