Sales & Marketing Archives - Page 4 of 12 - The Edge from the National Association of Landscape Professionals

We recently updated our Privacy Policy. By continuing to use this website, you acknowledge that our revised Privacy Policy applies.

Sales & Marketing

Team Building: Motivating Your Sales Team with Commission

If your landscape company has decided to go with the salary plus commission pay structure, there are still a lot of variables to decide for your team. Some considerations include when commissions are paid out, how the commission is handled if a project goes over budget and if any additional bonuses should be awarded. How […]

Read More

Team Building: Sales Team Pay Structure Options

When it comes to paying your sales team, it’s a little bit of the Wild West out there. While it’s common for your field crews to be paid hourly and your management team to be paid a salary, sales team members are in a class all their own. There’s no one right or wrong way […]

Read More

If Your Clients Are a Couple – Balance Can Be Tricky in Landscape Design

Understanding both your clients’ desires and concerns is critical, not only to close a sale but to ensure you can create a landscape design they’ll ultimately be pleased with. Melding a couple’s different styles can be a challenge, but finding the balance between their budget and their wish list is another aspect you have to […]

Read More

Nine Ways to Crush Your Landscaping Online Marketing in 2023

Guest content by Ron McCabe, president of Everbearing Services Anyone who has been in the industry for any length of time will confirm that most companies have had an unprecedented influx of business over the last few years. I think that many of us are sensing a shift in the marketplace due to the massive […]

Read More

Keys to Melding Client Styles in a Landscape Design

While clients disagreeing with one another is typically more of a high-drama feature you’d see on a reality TV show, it’s not impossible to encounter this sort of impasse with your own customers. So, how do you go about creating a landscape design both parties will love when their styles are night and day? Member […]

Read More

Business Smarts: Establishing a Strong Lead Qualification Process

Your time is precious and the last thing you want to do is spend it pursuing potential customers who are not a good fit for your landscape company. Having a lead qualification process can help you manage the volume of requests you receive. It is better for your salespeople and your organization. Rebecca Snow, a […]

Read More

More Than a Landscape Business: How Chalet Evolved Into a Lifestyle Brand

Chalet, based in Wilmette, Illinois, has been in business for 105 years. Yet they don’t let the company’s age keep their brand trapped in the past. “Brand is not just a name of the company, rather it’s an experience that continues to be relevant to our customer’s ever-changing needs,” says Lawson Thalmann, e-commerce and technology […]

Read More

Business Smarts: How to Win Government Contracts

An overlooked or avoided revenue stream lawn and landscape professionals can consider adding to their business are government contracts. These include everything from military installations to roadside and highway maintenance. Landart Solutions, based in Fayetteville, North Carolina, has been pursuing federal government contracts since they started as a business 14 years ago. “We have contracts […]

Read More

Bringing Landscape Designs to Life: Virtual Reality Versus Augmented Reality

If someone says virtual reality (VR) or augmented reality (AR), you might assume the terms are interchangeable, but VR and AR are two different technologies with separate features. These two tools are additional methods to consider when it comes to presenting designs to your clients. Studies have shown that VR and AR presentations increase the […]

Read More

How I Do It: Creating a Quality Landscape Blog

To blog or not to blog, that is the question. Adding a blog to your lawn or landscape company’s website can help establish your business’s authority as an expert, attract new customers and educate existing clients. However, a landscape blog requires work, focus and commitment before you can reap these benefits. Both Borst Landscape & […]

Read More