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When Green Lawn Fertilizing, based in West Chester, Pennsylvania, was looking to scale up the business eight years ago, they decided to invest in their residential outside sales team. Now, their door-to-door sales are up 100%+ year over year. Patrik Khosrowabadi, market sales director for Green Lawn Fertilizingās West Chester branch, says that their outside […]
As a landscape company owner, you know how to sell your products, perform top-notch services and deliver award-winning outdoor spaces. However, in todayās multigenerational marketplace, achieving success is about more than just āwalking the walkāā itās also about ātalking the talkā and tailoring that talk to each of your customers. Whether you’re working with a […]
Marketing is all about additional touches with your ideal client, and tapping into geotargeting and geofencing can help with these efforts. āWhen it comes to marketing, this is not a seasonal business,ā says Katy Doss, founder and CEO of Script Marketing. āPeople plan year-round, so you need to be running geotargeting ads year-round. Plus, it takes […]
For years, landscape lighting has been more of an afterthought than an essential element to customersā landscape projects. However, more landscape companies are including it as a standard feature, allowing them to create a more cohesive design that is stunning both day and night. āFor us personally, we automatically include it in every single design […]
Value is often the result of the customer journey, but there are many ways to add value before a client agrees to work with you. Prospective clients have many options when choosing lawn care, so it’s important to stand out from the beginning. Here are five ways to add value before they buy. Establish Trust […]
Gone are the days when landscape lighting was simply a nice addition. Now it has become as necessary as irrigation. āLandscape lighting not only increases home security and value, but it allows our clients to view their landscape in a whole new way, using varying lighting colors and techniques to create depth, breadth and a […]
Every dollar counts in your marketing budget and technology like geotargeting and geofencing can seem like a no-brainer for getting in front of your target audience. However, geotargeting and geofencing are fairly complicated tactics if you donāt understand them. āDonāt try to do it all yourself,ā says Katy Doss, founder and CEO of Script Marketing. āThis […]
When the majority of your business comes from referrals and word of mouth, what better way to measure your customersā loyalty and experience with your lawn or landscape company than with your Net Promoter Score? For instance, Woodlawns Landscape Companyās average NPS year to year is 90. They started collecting their Net Promoter Score in […]
When you work with residential clients, much of their decision-making is based on emotions. Obviously, logical aspects still play a factor in their decision, but connecting with homeowners through design narratives can be crucial for getting a sale across the finish line. Forging An Early Bond Finding common ground early on can help you quickly […]
The importance of quality communication with your clients cannot be overstated. For many landscape companies, the level of communication they provide is one of their key differentiators. āEffective communication is the cornerstone of any successful relationship,ā says Kaylie Gibbons, maintenance business manager with Landcrafters, based in Pinellas Park, Florida. āBy fostering transparency and professionalism across […]
