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Value is often the result of the customer journey, but there are many ways to add value before a client agrees to work with you. Prospective clients have many options when choosing lawn care, so it’s important to stand out from the beginning. Here are five ways to add value before they buy. Establish Trust […]
Gone are the days when landscape lighting was simply a nice addition. Now it has become as necessary as irrigation. āLandscape lighting not only increases home security and value, but it allows our clients to view their landscape in a whole new way, using varying lighting colors and techniques to create depth, breadth and a […]
Every dollar counts in your marketing budget and technology like geotargeting and geofencing can seem like a no-brainer for getting in front of your target audience. However, geotargeting and geofencing are fairly complicated tactics if you donāt understand them. āDonāt try to do it all yourself,ā says Katy Doss, founder and CEO of Script Marketing. āThis […]
When the majority of your business comes from referrals and word of mouth, what better way to measure your customersā loyalty and experience with your lawn or landscape company than with your Net Promoter Score? For instance, Woodlawns Landscape Companyās average NPS year to year is 90. They started collecting their Net Promoter Score in […]
When you work with residential clients, much of their decision-making is based on emotions. Obviously, logical aspects still play a factor in their decision, but connecting with homeowners through design narratives can be crucial for getting a sale across the finish line. Forging An Early Bond Finding common ground early on can help you quickly […]
The importance of quality communication with your clients cannot be overstated. For many landscape companies, the level of communication they provide is one of their key differentiators. āEffective communication is the cornerstone of any successful relationship,ā says Kaylie Gibbons, maintenance business manager with Landcrafters, based in Pinellas Park, Florida. āBy fostering transparency and professionalism across […]
How long does it take to finalize a company rebrand? For Monarch Landscape Companies, based in Los Angeles, California, their CMO Karen Schakarov jokes it takes as long as carrying a baby to term. Monarch has grown rapidly through mergers and acquisitions since the company’s founding in 2015. Yet they did not have a clear […]
Like many other landscape companies starting out, Bret Achtenhagenās Seasonal Services, based in Mukwonago, Wisconsin, initially worked with anyone and everyone. Bret Achtenhagen, president and CEO of the company, says in the beginning, they served middle-class clients and starter homes. Now their reputation has taken them to higher-end clientele. āIt’s very referral-based, but I think […]
Gone are the days of sales simply flooding in as customers sought out lawn care and landscape services. As sales become more of a time-intensive effort, staying in front of your leads is critical. This is where email automation can provide significant wins for your organization. Segmented, personalized campaigns have been shown to drive a […]
If you specialize in design/build services, you know thereās often a lot of due diligence upfront. Design discussions are necessary to create a space that meets the needs of the clients. They can also help you determine if a lead is a good fit for your company. One tool that can help streamline this process […]
