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Understanding both your clients’ desires and concerns is critical, not only to close a sale but to ensure you can create a landscape design they’ll ultimately be pleased with. Melding a couple’s different styles can be a challenge, but finding the balance between their budget and their wish list is another aspect you have to […]
Guest content by Ron McCabe, president of Everbearing Services Anyone who has been in the industry for any length of time will confirm that most companies have had an unprecedented influx of business over the last few years. I think that many of us are sensing a shift in the marketplace due to the massive […]
While clients disagreeing with one another is typically more of a high-drama feature you’d see on a reality TV show, it’s not impossible to encounter this sort of impasse with your own customers. So, how do you go about creating a landscape design both parties will love when their styles are night and day? Member […]
Your time is precious and the last thing you want to do is spend it pursuing potential customers who are not a good fit for your landscape company. Having a lead qualification process can help you manage the volume of requests you receive. It is better for your salespeople and your organization. Rebecca Snow, a […]
Chalet, based in Wilmette, Illinois, has been in business for 105 years. Yet they don’t let the company’s age keep their brand trapped in the past. “Brand is not just a name of the company, rather it’s an experience that continues to be relevant to our customer’s ever-changing needs,” says Lawson Thalmann, e-commerce and technology […]
An overlooked or avoided revenue stream lawn and landscape professionals can consider adding to their business are government contracts. These include everything from military installations to roadside and highway maintenance. Landart Solutions, based in Fayetteville, North Carolina, has been pursuing federal government contracts since they started as a business 14 years ago. “We have contracts […]
If someone says virtual reality (VR) or augmented reality (AR), you might assume the terms are interchangeable, but VR and AR are two different technologies with separate features. These two tools are additional methods to consider when it comes to presenting designs to your clients. Studies have shown that VR and AR presentations increase the […]
To blog or not to blog, that is the question. Adding a blog to your lawn or landscape company’s website can help establish your business’s authority as an expert, attract new customers and educate existing clients. However, a landscape blog requires work, focus and commitment before you can reap these benefits. Both Borst Landscape & […]
In the landscape industry, it’s natural for things to slow down in the winter as clients think less about their outdoor spaces and bad weather in some areas of the country presents challenges. However, keeping your design pipeline full over the winter season is still possible. While it was more of a struggle to keep […]
Since the pandemic, customers are more willing to engage with brands over social and messaging channels. It’s also made them impatient and more likely to prioritize convenience over price. Check out some of the rising trends predicted for 2023 when it comes to customer service and marketing. Augment Customer Service with Chatbots According to the […]