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Do you know which of your marketing efforts are moving the needle at your organization? It can be tough to track the true ROI of one specific marketing practice, but by looking at the numbers as a whole, you can begin to see the larger picture. āIt is hardly ever just one marketing effort that […]
A residential design/build project is a significant investment for your clients, and the last thing you want is for them to be disappointed with the end project. Capturing a clientās vision and bringing it to life is an art. Learn how to avoid disconnects between the homeowner and the project so satisfaction is never a […]
Do you know who your top performers are on your sales team? Or is it more of a grey area that lacks the necessary accountability to identify those who may be missing the mark? Tracking the right metrics can help give you more insight into who might need more assistance and ultimately result in improved […]
Winter may be a downtime, but it’s also the chance to offer seasonal promotions to your clients. These extra services create more revenue streams while retaining your clients and sharing your full range of services. Lauren Hoogewind, marketing director at Designs by Sundown, based in Littleton, Colorado, shares tips on offering these promotions to clients. […]
Role-playing with your sales team is an excellent tool to hone their skills and build more confidence. Yet this practice can easily go off the rails and become a waste of time if not executed effectively. āYouāre teaching your techs the proper way to handle different projects and using materials and fertilizers and weed control […]
You can put a ton of effort into your marketing efforts, but if you arenāt checking off the basics, this work can be for nothing without a strong foundation. This includes creating a quality website, leveraging Google and SEO and being responsive in a timely manner. āPeople will leave your website in less than two […]
Objections are something your sales team will face on a regular basis as landscape projects call for a significant investment. However, these can turn into lost sales if your sales staff doesnāt know how to address these common objections from customers properly. āAccording to data, 44% of salespeople give up after a single rejection, and […]
Social media is one of the main pillars of marketing, but it can also be one of the most poorly executed prongs if you donāt have a good idea of what your goals are with it. āWithout a strong social strategy, youāre working to capture existing search demand rather than also working to increase the […]
Sales is a competition that requires practice. Just like how a professional sports team trains regularly, having your sales team practice role-playing can increase their success. āYou want to practice in a controlled environment where you can pause, you can go back, you can rewind, you can fail, and it’s not going to affect the […]
In the early days of your business, you were overjoyed for each and every customer you added to your book of business. However, as your landscape company grows, it can quickly become apparent that not all clients provide the same value for your business. You probably know your A-level clients are. These are the accounts […]
