sales funnel Archives - The Edge from the National Association of Landscape Professionals

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sales funnel

Business Smarts: Establishing a Strong Lead Qualification Process

Your time is precious and the last thing you want to do is spend it pursuing potential customers who are not a good fit for your landscape company. Having a lead qualification process can help you manage the volume of requests you receive. It is better for your salespeople and your organization. Rebecca Snow, a […]

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Business Smarts: Creating a Formalized Sales Funnel

Every lawn and landscape company wants to make more sales and developing a formalized sales funnel helps hone your staff’s efforts. “When tracked and evaluated, it becomes easy to see what works and doesn’t work in sales efforts and focus only on the most profitable activities,” says Neal Glatt, managing partner of GrowTheBench. “In fact, studies […]

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How to Effectively Feed the Sales Funnel

When it comes to sales and marketing, it’s not uncommon for business owners to get overwhelmed by all of the ideas that are often thrown at them. But Chris Darnell, sales and marketing expert with The Harvest Group, says there’s no doubt today’s business owners are looking for a clear path to improve profitability and […]

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