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Chalet, based in Wilmette, Illinois, has been in business for 105 years. Yet they don’t let the company’s age keep their brand trapped in the past. “Brand is not just a name of the company, rather it’s an experience that continues to be relevant to our customer’s ever-changing needs,” says Lawson Thalmann, e-commerce and technology […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Chalet was started in 1917 by landscape architect L.J. Thalmann. He served the North Shore outside of Chicago by mowing lawns and doing landscape designs. Since then the company has been passed down two generations with […]
Luis Mata, maintenance operations manager for Chalet Nursery, based in Wilmette, Illinois, was introduced to the industry at a young age as he started working with his father on a landscape crew throughout high school. “At one point I did not want to be involved in the industry,” Mata says. “I wanted to find something […]