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Objections are something your sales team will face on a regular basis as landscape projects call for a significant investment. However, these can turn into lost sales if your sales staff doesnāt know how to address these common objections from customers properly. āAccording to data, 44% of salespeople give up after a single rejection, and […]
Social media is one of the main pillars of marketing, but it can also be one of the most poorly executed prongs if you donāt have a good idea of what your goals are with it. āWithout a strong social strategy, youāre working to capture existing search demand rather than also working to increase the […]
Sales is a competition that requires practice. Just like how a professional sports team trains regularly, having your sales team practice role-playing can increase their success. āYou want to practice in a controlled environment where you can pause, you can go back, you can rewind, you can fail, and it’s not going to affect the […]
In the early days of your business, you were overjoyed for each and every customer you added to your book of business. However, as your landscape company grows, it can quickly become apparent that not all clients provide the same value for your business. You probably know your A-level clients are. These are the accounts […]
The beginning of the new year is a time for change and resolutions. One area your business can work on improving in 2025 is your marketing. ā2025 is the year for the landscape industry to get more intentional with marketing,ā says Corey Halstead, co-owner of HALSTEADMedia. āToo many dollars are allocated and wasted without clear […]
Unanswered phone calls can result in lost business. If you are faced with an influx of inbound calls, one major decision you have to make is whether you want to outsource your call answering or hire someone in-house. John Marin, co-founder and CMO of Gozango, a lead-generating marketing platform, says the choice is often determined […]
If youāre just getting your landscape business off the ground, itās common for all business calls to come directly to your cell phone. However, if you are unable to answer these calls, you can miss out on work opportunities. āPeople have a short attention span these days, and they expect immediate gratification and immediate answers,ā […]
When selling to commercial clients, your sales team is faced with several challenges including forming connections with various decision-makers and getting past gatekeepers. One method that Sebert Landscape, based in Bartlett, Illinois, has adopted to help drive business is utilizing the Sandler Selling System. This is a psychological approach to selling. āThe psychology part of […]
When you review your sources of revenue, itās important to take stock of how much is coming from one-off projects versus long-term contracts. Long-term maintenance contracts with clients are beneficial for several reasons. They help provide steady cash flow, allowing your company to continue to grow and forecast your staffing needs properly. āWe are generally […]
Tired of how the traditional sales model commoditizes your lawn and landscape services? You can revolutionize your sales strategy by emphasizing service through your revenue-generating trio. This trio are your sales representatives, field technicians and customer service managers. āAmericans want a positive experience, and they want to be catered to, and they want it all […]
