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The beginning of the new year is a time for change and resolutions. One area your business can work on improving in 2025 is your marketing. ā2025 is the year for the landscape industry to get more intentional with marketing,ā says Corey Halstead, co-owner of HALSTEADMedia. āToo many dollars are allocated and wasted without clear […]
Unanswered phone calls can result in lost business. If you are faced with an influx of inbound calls, one major decision you have to make is whether you want to outsource your call answering or hire someone in-house. John Marin, co-founder and CMO of Gozango, a lead-generating marketing platform, says the choice is often determined […]
If youāre just getting your landscape business off the ground, itās common for all business calls to come directly to your cell phone. However, if you are unable to answer these calls, you can miss out on work opportunities. āPeople have a short attention span these days, and they expect immediate gratification and immediate answers,ā […]
When selling to commercial clients, your sales team is faced with several challenges including forming connections with various decision-makers and getting past gatekeepers. One method that Sebert Landscape, based in Bartlett, Illinois, has adopted to help drive business is utilizing the Sandler Selling System. This is a psychological approach to selling. āThe psychology part of […]
When you review your sources of revenue, itās important to take stock of how much is coming from one-off projects versus long-term contracts. Long-term maintenance contracts with clients are beneficial for several reasons. They help provide steady cash flow, allowing your company to continue to grow and forecast your staffing needs properly. āWe are generally […]
Tired of how the traditional sales model commoditizes your lawn and landscape services? You can revolutionize your sales strategy by emphasizing service through your revenue-generating trio. This trio are your sales representatives, field technicians and customer service managers. āAmericans want a positive experience, and they want to be catered to, and they want it all […]
With marketing, there are many digital options available, but donāt forget the value of print pieces, specifically direct mailing campaigns. āDespite the rise of digital marketing, homeowners still respond to physical mail, particularly in the lawn care industry,ā says Becca Presley, national director of marketing for Senske Family of Companies, based in Kennewick, Washington. āDirect […]
Your account managers are incredibly valuable. They have the ability to boost sales and profitability with clients as well as increase their loyalty by selling enhancements. āIt’s all about relationships in our business,ā says Ken Thomas, principal with Envisor Consulting. āYour account management team is the face of your company, so it’s important for them […]
If most of your business historically comes from word of mouth, it can be hard to see the value in investing in marketing strategies, but these practices can help ensure your pipeline is always full regardless of whether past customers are talking about your landscape business. The good thing is there are numerous marketing channels […]
An order maker, or a client representative, is someone who is always looking for opportunities to enhance client properties. This starts with understanding the clientās wants and needs. You can uncover these by viewing their inspirations on Pinterest and asking lots of questions. āWhat are your hot buttons?ā Marty Grunder, president and CEO of Grunder Landscaping […]
