Sales & Marketing Archives - Page 7 of 12 - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

Business Smarts: Setting Your Digital Marketing Up for Success

There are a multitude of marketing methods, both traditional and digital, readily available for lawn care and landscape companies to take advantage of. However, it can be overwhelming deciding where your marketing dollars are best spent. “Most landscaping companies do not have proper digital marketing strategies and execution in place — it’s just a fact,” […]

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Best Practices for Increasing Your Sales Closure Rate

Just like a hitter with a lot of RBIs makes his team more likely to win baseball games, having a salesperson with a higher sales closure rate can help your company succeed. Increasing your sales closure rate requires you to take a look at your sales process and see where things are going awry. It’s […]

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Business Smarts: Route Density Practices to Avoid

Route density is a key to becoming more profitable as a lawn care company, but there are some practices that might not be worth the effort. Below are some methods that other companies have opted not to use when it comes to increasing their route density for their business. Door-to-Door Sales Often thought of something […]

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Business Smarts: Methods for Building Route Density

Route density is definitely something lawn care and landscape maintenance company owners should work towards as the less your crews have to drive, the lower the cost is for you to maintain a property. The lawn and landscape industry is a competitive business so improving your route density can give you an edge. If your […]

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How to Incorporate Videos on Your Landscape Company Website

If you have taken the time to produce quality videos highlighting your lawn or landscape company and your services, the last thing you want is for them to go unwatched and unappreciated on your website. Incorporating videos well on your site can help increase the likelihood they’ll be viewed. Videos help increase dwell time, improve […]

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Business Smarts: Crafting Showcase Areas for Sales

Landscaping is a visual business and it’s natural to show your clients 2D or 3D renderings of their proposed job. But you can take it one step further and help them envision their project with a showcase space on your property. These spaces require substantial investment but for the landscaping companies that have installed them […]

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Business Smarts: Best Practices for Upselling Services

It’s often said it’s easier to sell services to your existing clients, rather than finding all new ones. This is why upselling is so profitable as you are simply asking a customer if they want to add on another service to the existing ones you’re providing. While you might be reluctant to upsell out of […]

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Digital Sales: A Strategy that Converts in the Digital Landscape

Guest Content Statistics show that today’s consumer does more than two months of online research before ever contacting a company directly. Realizing that a large portion of the sales process is achieved before that first contact, leading landscape companies are building out their digital sales processes and prequalifying machines, by creating content that aligns to […]

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How I Do It: Switching to a Subscription Service Model

Cash flow is crucial in order to scale your business and one way to help remedy this issue is to switch your operations to a subscription service model. Blades of Green, based in Edgewater, Maryland, has been operating this way for five years now. Brad Leahy, vice president of the company, says he would never […]

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How I Do It: Designing Virtually with Clients

While the landscape industry was deemed essential early on during the pandemic, companies still had to pivot and change some of their operations to continue doing business safely. One aspect of that is meeting with clients virtually to go over their landscape designs. Josh Robinson, design and sales manager for Todd’s Services Inc., based in […]

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