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With marketing, there are many digital options available, but donāt forget the value of print pieces, specifically direct mailing campaigns. āDespite the rise of digital marketing, homeowners still respond to physical mail, particularly in the lawn care industry,ā says Becca Presley, national director of marketing for Senske Family of Companies, based in Kennewick, Washington. āDirect […]
Your account managers are incredibly valuable. They have the ability to boost sales and profitability with clients as well as increase their loyalty by selling enhancements. āIt’s all about relationships in our business,ā says Ken Thomas, principal with Envisor Consulting. āYour account management team is the face of your company, so it’s important for them […]
If most of your business historically comes from word of mouth, it can be hard to see the value in investing in marketing strategies, but these practices can help ensure your pipeline is always full regardless of whether past customers are talking about your landscape business. The good thing is there are numerous marketing channels […]
An order maker, or a client representative, is someone who is always looking for opportunities to enhance client properties. This starts with understanding the clientās wants and needs. You can uncover these by viewing their inspirations on Pinterest and asking lots of questions. āWhat are your hot buttons?ā Marty Grunder, president and CEO of Grunder Landscaping […]
In the years during the pandemic, many landscape companies experienced a surge in business as numerous customers decided to invest in their landscapes. In many cases, all you had to do was pick up the phone in order to win business. Yet as the economy shifts, itās important for landscape professionals to become ‘order makers’ […]
When looking to attract new clients to your landscape company, chances are many of them are dealing with similar challenges that your existing customers once had. If you are good about seeking customer feedback, you can use their input to help drive your marketing and craft powerful messages that will resonate with your target leads. […]
If youāve ever interacted with a chatbot before the advent of AI platforms like ChatGPT, you know how frustrating it can be trying to find the answer to your question. āWith these chatbots a lot of it was just built on branching logic,ā says Chad Diller, president of Landscape Leadership, a sales and marketing agency for […]
How much time does your team have to spend answering basic customer questions like where can they pay their bill on your website or how high they should mow their grass? With the help of an AI website agent, Oasis Turf & Tree, based in Loveland, Ohio, has been able to save hours of being […]
Landscape design/build work is a highly visual service. Customers often call to boost their curb appeal or create a wow factor in their backyards. Because this service line creates such visually striking differences before and after a job, take advantage of the transformations youāre behind by documenting and marketing them. The Benefits of Before-and-After Shots […]
Generating leads is a critical aspect for any lawn and landscape company. As you progress through different phases of the business life cycle, the best method for generating these leads will evolve as well. In your startup phase, typically the first two years of the business, you are best served by networking and establishing your […]
