marketing and branding Archives - The Edge from the National Association of Landscape Professionals

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marketing and branding

Boosting Your Business: Making the Most of Working With a Marketing Firm

There’s no set company size or timeline as to when engaging a marketing firm can benefit your lawn or landscape business. Yet sooner or later, the question of “Do we hire an agency or bring someone in-house?” will arise. Technology is driving rapid changes in marketing – especially when it comes to digital marketing. Depending […]

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Lawn Care Corner: Cultivating Marketing and Branding Excellence

If you aren’t happy with your lawn care company’s current marketing and branding, remember you have to start somewhere. “Any downtime is a good opportunity to revisit the brand, but any major changes to the brand need to be thought out and done slowly,” says Vince Torchia, vice president of The Grow Group. “Constantly changing […]

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