Sales & Marketing Archives - Page 8 of 19 - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

Are You Conducting Effective Sales Conversations?

It can be frustrating when you meet with lead after lead, but hardly any of them pan out into actual sales. It can be tempting to just blame it on wishy-washy consumers who aren’t ready to commit to a serious investment. However, that enables you to avoid looking at your side of the interactions and […]

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Business Smarts: Elevating the Customer Experience

If you think of some of your recent positive interactions with a business, the majority of the time, this sentiment is created by an excellent customer experience. You felt valued, heard and your needs were catered to often before you had to request it. Similarly, this is what your clients should be enjoying when they […]

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Going Beyond Customer Service: Delivering a Superior Customer Experience to Lawn and Landscape Clients

In the sea of sameness, lawn and landscape companies often highlight their customer service as one of their differentiating factors. However, customer service just scratches the surface of client interactions. ā€œThe customer service side is the bare minimum,ā€ says Chris Galluzzo, director of account management for Mainely Grass, based in Bedford, New Hampshire. ā€œYou’re doing […]

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Marketing Matters: The Value of Picking a Lane

It’s easy to want to be all things to all people. Especially when you were starting out, how could you possibly say no to paying customers? However, the sooner you find your ideal client base to focus on the better, as making the transition later on will become increasingly harder with a larger organization. Refining […]

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Sealing Profit Leaks: Understanding Consequences of Manual Estimates and Lost Sales Opportunities

Sponsored content by Shiva Dhawan, CEO, Co-founder, Attentive.ai For commercial landscaping businesses, profit leaks often stem up. Two key reasons are inaccurate estimates and the opportunity cost of manual sales processes. The former risks the viability of each project, while the latter squanders precious time that could be spent securing new business. But identifying these […]

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Business Smarts: Tapping Into Property Managers’ Perspective When Selling

Property managers are the decision-makers for many commercial landscape accounts, so if you’re wondering how you can successfully impress them and close deals with them, take some time to step into their shoes.   One of the easiest ways to discover what matters most to property managers is to reflect on what causes a prospect […]

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Business Smarts: Aligning Your Landscape Company with Property Managers’ Needs and Preferences

Property managers have plenty of commercial landscape companies to choose from, so how do you stand out? It can be a hard market to break into, but it comes down to building strong relationships. Check out some of the ways to strengthen your relationship with property managers. Property Manager Preferences While communication is a priority […]

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Lawn Care: Selling The Value of Aeration Services

When you’re trying to provide your customers with a lush lawn for their property, one tool that can aid in this effort is aeration. The challenge is selling the service to customers who may not understand the purpose or benefits of aeration. Aeration helps reduce soil compaction. It also allows water, oxygen, and fertilizer to […]

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Business Smarts: Methods for Encouraging Customer Prepay

When you started your lawn care or landscape maintenance business, chances are the last thing on your mind was how you’d handle customers who pay late, or worse, not at all. With cash flow always being a major concern, delinquent payments are an additional stressor you don’t want to deal with. One of the ways […]

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On the Road To Recognition: Building Brand Identity with a Cohesive Fleet

Vehicles are the face of your lawn or landscape company as your team travels from property to property. While having clean, well-maintained vehicles is mere table stakes, taking the time to think through your branding and create a cohesive look for your fleet can help leave a lasting impression with your customers and potential new […]

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