close rates Archives - The Edge from the National Association of Landscape Professionals

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From Vendor to Partner: Relationship-Driven Sales Approaches That Boost Close Rates

In a competitive market, it’s critical to not sell by price alone. Not only will this protect your profit margins as you avoid underbidding, but it can also lead to long-term relationships that produce referrals and additional work.   Establishing Trust The first step in shifting the client’s mindset from you being just a vendor […]

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How I Do It: Creating a Systemized Sales Process That Boosts Close Rates

When Stuart Ward, owner and general manager of Buckhead Landscape and Design, based in Chamblee, Georgia, started looking for a salesperson several years ago, he realized they did not have a defined sales process in place. ā€œTo bring in a salesperson who may or may not be from the industry, who probably didn’t have any […]

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Dialing In Sales: Leveraging Data to Win More Bids and Improve Closing Rates

Do you know who your top performers are on your sales team? Or is it more of a grey area that lacks the necessary accountability to identify those who may be missing the mark? Tracking the right metrics can help give you more insight into who might need more assistance and ultimately result in improved […]

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