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In the age of AI, where customers are continually questioning whatās real and whatās fake, authenticity is invaluable for your branding. One way to increase the genuine representation of your business is to feature your field team and their photos in your marketing. āWe see photos from our field staff as a true āPOVā of […]
As technology becomes more commonplace in the landscape industry, chances are your field workers utilize smartphones or tablets to do some of their work or at the very least clock in and out of jobs. Yet, how much consideration have you given to the cybersecurity of your teamās mobile devices? While your field staff may […]
In the past, American Turf and Tree Care, based in Greeley, Colorado,Ā was struggling with paying for non-productive work. Around 10 years ago, they changed this by rolling out production commissions for their field technicians. Blair Matthews, head of sales and marketing at American Turf and Tree Care, says the commission-based pay aligns their technicians with […]
