How I Do It Archives - Page 3 of 25 - The Edge from the National Association of Landscape Professionals

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How I Do It

How I Do It: Cultivating Biodiversity Through Ecological Restoration Ā 

A hummingbird hovering over a cardinal flower, a caterpillar on a milkweed plant, and wood frog tadpoles thriving in a vernal pool are all signs of success for Parterre Garden Services. ā€œThese are all moments that are obviously ephemeral, and they may seem small to some, but they reflect the impact of thoughtful land stewardship,ā€ […]

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How I Do It: Becoming A Public Benefit Corporation

Klausing Group, PBC, based in Lexington, Kentucky, has always believed that businesses can be a force for good. They decided to take that belief one step further by becoming a Certified B Corporation. CEO Roscoe Klausing announced his company’s decision to pursue B Corp certification at Leaders Forum in 2023 as part of their strategy […]

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How I Do It: Crafting a Robust Manager-in-Training Program

SSC Services for Education, headquartered in Knoxville, Tennessee, provides custodial, facilities maintenance and grounds management services to educational facilities. They have around 170 accounts across the U.S., and one of the hardest roles for them to fill is grounds management positions. Part of their solution to this challenge is their manager-in-training (MIT) program, which provides […]

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How I Do It: Visterra Landscape Group Provides Free Health Care for Field Workers

The benefits you offer can be a key selling point to employees when they are trying to decide where to work. This is what prompted Visterra Landscape Group, based in Rosemont, Illinois, to roll out free health to all 800 of their field laborers in 2023. The company is investing nearly $4 million a year […]

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How I Do It: Building a Strong Net Promoter Score

When the majority of your business comes from referrals and word of mouth, what better way to measure your customers’ loyalty and experience with your lawn or landscape company than with your Net Promoter Score? For instance, Woodlawns Landscape Company’s average NPS year to year is 90. They started collecting their Net Promoter Score in […]

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Creating Cohesion: Inside Monarch Landscape Companies’ Rebrand

How long does it take to finalize a company rebrand? For Monarch Landscape Companies, based in Los Angeles, California, their CMO Karen Schakarov jokes it takes as long as carrying a baby to term. Monarch has grown rapidly through mergers and acquisitions since the company’s founding in 2015. Yet they did not have a clear […]

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Always Be Marketing: How One Landscaper’s Radio Waves Strengthened His Referrals

Like many other landscape companies starting out, Bret Achtenhagen’s Seasonal Services, based in Mukwonago, Wisconsin, initially worked with anyone and everyone. Bret Achtenhagen, president and CEO of the company, says in the beginning, they served middle-class clients and starter homes. Now their reputation has taken them to higher-end clientele. ā€œIt’s very referral-based, but I think […]

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How I Do It: Commission-Based Pay for Field Staff

In the past, American Turf and Tree Care, based in Greeley, Colorado,Ā was struggling with paying for non-productive work. Around 10 years ago, they changed this by rolling out production commissions for their field technicians. Blair Matthews, head of sales and marketing at American Turf and Tree Care, says the commission-based pay aligns their technicians with […]

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How I Do It: Taking A Branch from Mediocre to Excellent

Quality control can be a major fear when it comes to growing via branches. How do you ensure every location is performing at an acceptable level? What do you do when one branch is struggling and all the others are performing great? Landscape Workshop, based in Birmingham, Alabama, has multiple locations spread across the Southeast, […]

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How I Do It: Transitioning to All-Electric Equipment

When E-SCAPES Electric Lawn Care, based in Acworth, Georgia, transitioned to all-electric equipment during the pandemic, they experienced a number of different benefits. Mike Bellows, owner and CEO of E-SCAPES, says there were several factors that caused him to transition his equipment to battery power. This included high gas prices, the frequent need for repairs, […]

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