How I Do It Archives - Page 3 of 25 - The Edge from the National Association of Landscape Professionals

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How I Do It

How I Do It: Building a Strong Net Promoter Score

When the majority of your business comes from referrals and word of mouth, what better way to measure your customers’ loyalty and experience with your lawn or landscape company than with your Net Promoter Score? For instance, Woodlawns Landscape Company’s average NPS year to year is 90. They started collecting their Net Promoter Score in […]

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Creating Cohesion: Inside Monarch Landscape Companies’ Rebrand

How long does it take to finalize a company rebrand? For Monarch Landscape Companies, based in Los Angeles, California, their CMO Karen Schakarov jokes it takes as long as carrying a baby to term. Monarch has grown rapidly through mergers and acquisitions since the company’s founding in 2015. Yet they did not have a clear […]

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Always Be Marketing: How One Landscaper’s Radio Waves Strengthened His Referrals

Like many other landscape companies starting out, Bret Achtenhagen’s Seasonal Services, based in Mukwonago, Wisconsin, initially worked with anyone and everyone. Bret Achtenhagen, president and CEO of the company, says in the beginning, they served middle-class clients and starter homes. Now their reputation has taken them to higher-end clientele. ā€œIt’s very referral-based, but I think […]

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How I Do It: Commission-Based Pay for Field Staff

In the past, American Turf and Tree Care, based in Greeley, Colorado,Ā was struggling with paying for non-productive work. Around 10 years ago, they changed this by rolling out production commissions for their field technicians. Blair Matthews, head of sales and marketing at American Turf and Tree Care, says the commission-based pay aligns their technicians with […]

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How I Do It: Taking A Branch from Mediocre to Excellent

Quality control can be a major fear when it comes to growing via branches. How do you ensure every location is performing at an acceptable level? What do you do when one branch is struggling and all the others are performing great? Landscape Workshop, based in Birmingham, Alabama, has multiple locations spread across the Southeast, […]

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How I Do It: Transitioning to All-Electric Equipment

When E-SCAPES Electric Lawn Care, based in Acworth, Georgia, transitioned to all-electric equipment during the pandemic, they experienced a number of different benefits. Mike Bellows, owner and CEO of E-SCAPES, says there were several factors that caused him to transition his equipment to battery power. This included high gas prices, the frequent need for repairs, […]

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How I Do It: Streamlining Afternoon Fleet Tasks

In the afternoons, it’s easy for crews to go about their responsibilities to prepare for the next day’s work in an inefficient manner. Chris Lee, president of EarthWorks, based in Lillian, Texas, says 15 years ago he initially created a dedicated crew for these afternoon tasks in an effort to get their employees off the clock […]

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Cultivating Quality: How Myatt Landscaping’s Horticulture Team Sets Them Apart

What started as a specific hire to help with a unique project in 2022 has evolved into the development of a new horticulture team for Myatt Landscaping & Construction, based in Fuquay-Varina, North Carolina. When Myatt Landscaping was hired to install landscape architect Max Cohen’s design at Raleigh Iron Works, they brought on Kate Watts […]

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How I Do It: Increasing Fleet Safety with AI-Powered Dashcams

As adding GPS tracking to landscape fleets becomes more commonplace, an additional piece of hardware that is rising in popularity are dashcams. These cameras can have road-facing and/or in-cab lenses to capture what your crews are encountering as they drive between job sites. Seth Kehne, president of Lawn Butler, based in Knoxville, Tennessee, says they started putting […]

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How I Do It: Grunder Landscaping’s Community Service Makes a Bountiful Impact

Giving back to your local community has a multitude of benefits both for the programs you partner with and your team members. Grunder Landscaping Co. based in Miamisburg, Ohio, works to support organizations that are committed to making their community a great place to live and work. ā€œIt’s part of our culture,ā€ says Marty Grunder, founder […]

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