How I Do It Archives - Page 4 of 25 - The Edge from the National Association of Landscape Professionals

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How I Do It

How I Do It: Streamlining Afternoon Fleet Tasks

In the afternoons, it’s easy for crews to go about their responsibilities to prepare for the next day’s work in an inefficient manner. Chris Lee, president of EarthWorks, based in Lillian, Texas, says 15 years ago he initially created a dedicated crew for these afternoon tasks in an effort to get their employees off the clock […]

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Cultivating Quality: How Myatt Landscaping’s Horticulture Team Sets Them Apart

What started as a specific hire to help with a unique project in 2022 has evolved into the development of a new horticulture team for Myatt Landscaping & Construction, based in Fuquay-Varina, North Carolina. When Myatt Landscaping was hired to install landscape architect Max Cohen’s design at Raleigh Iron Works, they brought on Kate Watts […]

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How I Do It: Increasing Fleet Safety with AI-Powered Dashcams

As adding GPS tracking to landscape fleets becomes more commonplace, an additional piece of hardware that is rising in popularity are dashcams. These cameras can have road-facing and/or in-cab lenses to capture what your crews are encountering as they drive between job sites. Seth Kehne, president of Lawn Butler, based in Knoxville, Tennessee, says they started putting […]

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How I Do It: Grunder Landscaping’s Community Service Makes a Bountiful Impact

Giving back to your local community has a multitude of benefits both for the programs you partner with and your team members. Grunder Landscaping Co. based in Miamisburg, Ohio, works to support organizations that are committed to making their community a great place to live and work. ā€œIt’s part of our culture,ā€ says Marty Grunder, founder […]

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The Blueprint for Building an Effective Advisory Board

If you have reached the point in your company’s journey where it becomes clear you need the expertise of an advisory board, there are a number of considerations to build your board successfully. Not only do you have to find engaged, knowledgeable individuals but you also have to determine how they will be compensated and […]

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Does Your Landscape Company Need an Advisory Board?

As your landscape company grows, the need for a higher level of strategic guidance may be necessary. One of the ways to gain powerful insights is to create an advisory board so you have additional expertise you can tap into. ā€œWhen you grow outside of your skill set as a leader, that’s when I think […]

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How I Do It: Sales Strategies for Connecting with Commercial Clients

When selling to commercial clients, your sales team is faced with several challenges including forming connections with various decision-makers and getting past gatekeepers. One method that Sebert Landscape, based in Bartlett, Illinois, has adopted to help drive business is utilizing the Sandler Selling System. This is a psychological approach to selling. ā€œThe psychology part of […]

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Grunder Landscaping Launches Second Location with Team in Mind

Recently, Grunder Landscaping Co.Ā based in Miamisburg, Ohio, announced their expansion into Cincinnati. After 40 years of business, Grunder is making this move because of their team. This location will start with 12 to 16 team members, but their goal is to have 80 team members based out of their Cincinnati location in five years. ā€œOur […]

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How I Do It: Executing Effective Direct Mailing Campaigns in the Lawn Care Industry

With marketing, there are many digital options available, but don’t forget the value of print pieces, specifically direct mailing campaigns. ā€œDespite the rise of digital marketing, homeowners still respond to physical mail, particularly in the lawn care industry,ā€ says Becca Presley, national director of marketing for Senske Family of Companies, based in Kennewick, Washington. ā€œDirect […]

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How I Do It: Improving My Fleet Safety Program

Michael Hatcher & Associates, based in Olive Branch, Mississippi, has a fleet of over 70 vehicles on the road every day. They have achieved an average annual reduction of 95% in the cost of their auto claims and an 87% reduction in the frequency of auto claims. This is in part thanks to their partnership […]

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