direct mail Archives - The Edge from the National Association of Landscape Professionals

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direct mail

How I Do It: Executing Effective Direct Mailing Campaigns in the Lawn Care Industry

With marketing, there are many digital options available, but don’t forget the value of print pieces, specifically direct mailing campaigns. ā€œDespite the rise of digital marketing, homeowners still respond to physical mail, particularly in the lawn care industry,ā€ says Becca Presley, national director of marketing for Senske Family of Companies, based in Kennewick, Washington. ā€œDirect […]

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Are You Using Everything in Your Marketing Toolbox?

If most of your business historically comes from word of mouth, it can be hard to see the value in investing in marketing strategies, but these practices can help ensure your pipeline is always full regardless of whether past customers are talking about your landscape business. The good thing is there are numerous marketing channels […]

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