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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Pools are a nuanced feature of landscape projects that call for a particular set of skills. If you want to incorporate them into your designs, you’ll have to decide whether you want to subcontract the work or do it in-house. Both routes come with their own pluses and minuses, and which is a better fit […]
The NALP Foundation launched Landscape Design Empire, an immersive experience on the Roblox platform, last year and it has now reached the milestone of 100,000 unique visitors. Less than 1% of Roblox experiences reach this metric. “When we started our initiative with Roblox, we knew it was a great avenue to get in front of […]
As we head into the hottest months of the year, it is more important than ever to ensure you have a heat acclimatization program in place to protect new hires. According to the Occupational Safety and Health Administration (OSHA), nearly three out of four fatalities from heat illness happen during the first week of work. […]
In a perfect world, your landscape crews will never encounter anything unexpected while servicing client properties. They will execute the job efficiently and move on to the next site. However, there are numerous unexpected incidents that can throw your team for a loop. This is why it’s important to train in advance on how they […]
The benefits you offer can be a key selling point to employees when they are trying to decide where to work. This is what prompted Visterra Landscape Group, based in Rosemont, Illinois, to roll out free health to all 800 of their field laborers in 2023. The company is investing nearly $4 million a year […]
Marketing is all about additional touches with your ideal client, and tapping into geotargeting and geofencing can help with these efforts. “When it comes to marketing, this is not a seasonal business,” says Katy Doss, founder and CEO of Script Marketing. “People plan year-round, so you need to be running geotargeting ads year-round. Plus, it takes […]
Multiple industry members gathered to support the NALP Foundation’s workforce development efforts at the SkillsUSA National Leadership and Skills Conference in Atlanta. SkillsUSA empowers middle school, high school and post-secondary students to become skilled professionals with career-ready skills. This workforce development organization represents over 130 occupational areas in all 50 states as well as D.C., […]
The impact of tariffs on your business costs can feel like an elephant in the room when discussing pricing with your clients. Yet, it’s not something you should ignore. While tariffs and their related effects are ever evolving, being transparent about the current situation builds trust and helps clients understand cost fluctuations you may be […]
For years, landscape lighting has been more of an afterthought than an essential element to customers’ landscape projects. However, more landscape companies are including it as a standard feature, allowing them to create a more cohesive design that is stunning both day and night. “For us personally, we automatically include it in every single design […]
There are numerous factors that determine your landscape company’s insurance premiums. While some elements are beyond your control, improving your risk profile is an area you can influence. How often you have claims, their severity, claim costs and the nature of your business all shape your insurance risk profile. Lower Your Frequency of Claims The […]
