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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Francisco Garcia, a senior at the College of DuPage majoring in business management with an emphasis in horticulture, was named this yearās Kevin Kehoe Leader of the Year Award recipient at the National Collegiate Landscape Competition. This award recognizes aĀ student who has demonstrated strong leadership within their academic community, has a passion for helping others, […]
While other world events may have pushed the thought of tariffs to the back burner, this doesnāt negate their impact on industry manufacturers and suppliers as they strive to navigate the ever-changing rules. āThe impact of tariffs is top of mind and the situation continues to evolve daily,ā says Eric Bjorling, vice president of marketing […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Midwest Landscape Industries, based in Indianapolis, Indiana, takes pride in the industry expertise and knowledge they bring to every job. They currently budget over $75,000 for training and certification for their team. āYou are not growing […]
Pools are a nuanced feature of landscape projects that call for a particular set of skills. If you want to incorporate them into your designs, youāll have to decide whether you want to subcontract the work or do it in-house. Both routes come with their own pluses and minuses, and which is a better fit […]
The NALP Foundation launched Landscape Design Empire, an immersive experience on the Roblox platform, last year and it has now reached the milestone of 100,000 unique visitors. Less than 1% of Roblox experiences reach this metric. āWhen we started our initiative with Roblox, we knew it was a great avenue to get in front of […]
As we head into the hottest months of the year, it is more important than ever to ensure you have a heat acclimatization program in place to protect new hires. According to the Occupational Safety and Health Administration (OSHA), nearly three out of four fatalities from heat illness happen during the first week of work. […]
In a perfect world, your landscape crews will never encounter anything unexpected while servicing client properties. They will execute the job efficiently and move on to the next site. However, there are numerous unexpected incidents that can throw your team for a loop. This is why itās important to train in advance on how they […]
The benefits you offer can be a key selling point to employees when they are trying to decide where to work. This is what prompted Visterra Landscape Group, based in Rosemont, Illinois, to roll out free health to all 800 of their field laborers in 2023. The company is investing nearly $4 million a year […]
Marketing is all about additional touches with your ideal client, and tapping into geotargeting and geofencing can help with these efforts. āWhen it comes to marketing, this is not a seasonal business,ā says Katy Doss, founder and CEO of Script Marketing. āPeople plan year-round, so you need to be running geotargeting ads year-round. Plus, it takes […]
Multiple industry members gathered to support the NALP Foundationās workforce development efforts at the SkillsUSA National Leadership and Skills Conference in Atlanta. SkillsUSA empowers middle school, high school and post-secondary students to become skilled professionals with career-ready skills. This workforce development organization represents over 130 occupational areas in all 50 states as well as D.C., […]
