Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 32 of 197

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Level Up: Timberline Landscaping Grows As They Expand Their Services

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Timberline Landscaping, based in Colorado Springs, Colorado, has an annual revenue of $30 million and is always in a growth mindset. Josh Pool, COO of Timberline Landscaping, says they never want to settle and become stagnant. […]

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Committing to a Cause: The Power of Community Service

There are countless causes that your business can support as a form of community service. Rather than letting choice overload prevent you from giving back at all out of a concern that you can’t help everyone, starting off with just one effort can open the door to other opportunities. ā€œOne of my favorite quotes is, […]

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Faces of the Industry: Javier Suarez

Unlike others who took a more winding path before finding a career in the landscape industry, Javier Suarez started his very first job in the industry in 2001. ā€œThe people I worked with back then taught me everything they knew and made me feel comfortable working in this industry,ā€ he says. In 2005, he joined […]

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Permitting 101: Tips to Keep Projects Compliant and On Schedule

If you’re looking to branch into design/build work, a critical element to master is navigating the permitting process so your projects can be approved in a timely manner. ā€œI think people can underestimate the permitting process in general,ā€ says Hayden LaForge, operations manager forĀ Landscape Creations of RI, based in Saunderstown, Rhode Island. ā€œIt’s easy to […]

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Healthy Green Spaces Coalition Provides Science-Backed Guidance on Water-Efficient Landscapes

In response to drought conditions, many municipalities have rolled out water restrictions that result in tree deaths and increase the heat island effect as they label turfgrass and green spaces as part of the problem. Recognizing this challenge for the irrigation and landscape industry, the National Association of Landscape Professionals, Scotts Miracle-Gro, Hunter Industries, Rain […]

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Making Your Marketing Dollars Count: How To Spend Smarter

Marketing is an important line item in your budget, but you can easily end up wasting your money if you aren’t regularly measuring and adapting your methods to changes in the market. Setting Your Budget It can be tempting to not increase your marketing budget as you grow to limit your expenses, but it’s best […]

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Turning Data into Action: How to Move from Data Overload to Data Mastery

As you implement more technology in your landscape business, you can easily become overwhelmed by the amount of data at your fingertips.   ā€œParalysis by analysis is a real malady today because you’ve got so much stuff that you’re just inundated with on a daily basis, and you get a lot of disparate data that’s […]

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How I Do It: Becoming A Public Benefit Corporation

Klausing Group, PBC, based in Lexington, Kentucky, has always believed that businesses can be a force for good. They decided to take that belief one step further by becoming a Certified B Corporation. CEO Roscoe Klausing announced his company’s decision to pursue B Corp certification at Leaders Forum in 2023 as part of their strategy […]

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Don’t Be An Easy Target: How to Cut Down on Equipment Theft

Equipment theft is a costly headache that causes a ripple effect throughout your operations as you scramble to fill the gap. Economic pressures have been known to drive more individuals to theft, as well as the increased value of assets. AMAROK anticipates thieves will increasingly target the construction, landscaping, and trucking industries for valuable equipment […]

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How an ESOP Can Facilitate a Business Transition and Drive Growth

When it comes to exit plans, ESOPs are often overlooked. Yet Larry Ryan, founder and chairman of Ryan Lawn & Tree, made the bold decision to sell the company to his employees just 11 years after its founding. He wanted to grow the business to $100 million by 2030 by creating a team of long-term, […]

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