It’s hard to know how well your company is performing without benchmarking on a regular basis. Thankfully, you can access the industry’s most comprehensive financial and operating benchmarks with the 2025 Financial Benchmark Report.
This report covers different data points such as profitability, productivity, liquidity, and financial health. You can easily compare your performance by revenue size, profitability, and region and identify opportunities for improvement.
This report is based on 2024 data from confidential surveys submitted to Industry Insights by 142 organizations, representing 344 locations.
In addition to the digital report, purchasers of the Financial Benchmark Report will receive access to Excel data tables containing all the data aggregates, including regional-specific data breaks (sample size permitting).
What’s New in 2025
Users of the report can now see gross profit broken down by work type, such as design-build, maintenance, lawn care, and irrigation, for deeper service-level benchmarking. There are also added outlooks on 2025 revenue, profit and cost trends, including material and equipment price and lead time changes.
This year’s report offers additional insights related to technology and automation, delving into how many companies are integrating AI solutions and its impact on staffing.
Users can also compare staffing and compensation benchmarks for key field roles and see reporting on whether firms feel under- or over-staffed.
Key Findings
One notable takeaway from this year’s report is how respondents in the high profit group achieved their advantage primarily through lower operating costs in several categories, particularly indirect expenses and vehicle and equipment costs.
Direct labor remains the single largest cost component for all firms. While finding qualified employees remains the number one concern for companies at 55%, maintaining profit levels has moved up to the second-highest concern at 44%.
In the 2023 Financial Benchmark Report, increased operating costs were the second most concern. This has dropped to the third-highest business concern at 42%.
Sales growth has slowed, with the typical company reporting 8.5% sales growth in 2024 versus 15.7% in 2022. However, the strong sales numbers in 2022 were driven by inflationary conditions in the economy. The largest companies, those with more than $10 million in sales, experienced the strongest sales growth in 2024 at 11.6%.
Operating data shows that the median percent change for contract value per maintenance account (9%) and per installation job (13%) has increased from 2023 to 2024. The median number of customers has also increased by 13% to 355 clients per firm.
Employee productivity is up as well, with the average firm generating $123 per employee. Companies with more than $10 million in revenue bring in $156 per employee.
Click here to gain additional insights and data from the 2025 Financial Benchmark Report.


