Jill Odom, Author at The Edge from the National Association of Landscape Professionals

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

ELEVATE 2026 Connects Landscape Professionals Through Shared Challenges and Practical Solutions

The fifth annual ELEVATE, presented by NALP and powered by Cat, was held in Tampa, Florida, on Nov. 8-11, 2026, and focused on the industry’s top concerns and opportunities, covering everything from exit strategies and strengthening company culture to AI and advocacy. ā€œThe event has as much networking as you’re ever going to find, and […]

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Myth Busters: Clearing Up Confusion About EBITDA

EBITDA is ubiquitous when discussing mergers and acquisitions, but it is also frequently misunderstood and miscalculated. Some of the common misconceptions related to EBITDA include: ā€˜EBITDA is just a better version of net profit,’ ā€˜EBITDA equals cash flow,’ and ā€˜Depreciation gets added back, so equipment doesn’t really matter.’ ā€œYes, depreciation gets added back,ā€ says John […]

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How I Do It: Taking Over a Landscape Company with No Industry Experience

Ian Cameron’s first day in the landscape industry was also his first day owning Ironwood Outdoor Services, based in Minneapolis, Minnesota. Previously, Cameron had served as a commissioned infantry officer in the Marine Corps for eight years and worked for two tech startups in San Francisco for three to four years before he decided it […]

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Addressing Workforce Challenges at ELEVATE 2026

Numerous types of workforce challenges plague the industry and landscape professionals had a chance to listen and share how they’re tackling these issues during the all-new roundtable breakfast panel on Nov. 10, 2026, at ELEVATE, presented by NALP and powered by Cat. Jennifer Burnett, chief people officer with LandCare, Cam Cundiff, director of administration with […]

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ELEVATE Expo 2026 Attendees Explore Solutions for the Year Ahead

The 2026 ELEVATE Expo, presented by NALP and powered by Cat, was filled with solutions and innovations with lawn and landscape professionals in mind. ā€œThis is a place to get all the information you need for the year,ā€ says Vince Torchia, vice president of The Grow Group. ā€œWe’re in the fourth quarter of the year. […]

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Business Smarts: Building a Water Management Program You Can Deliver On

Water management as a service can sound simple. Connect some smart controllers and collect a fee, but each controller creates additional data, more responsibility and higher client expectations. ā€œThe biggest mistake is treating it as a product to sell rather than a service to deliver,ā€ says Justin White, CEO of K&D Landscaping, Inc., based in […]

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The 101: Breaking Down Why EBITDA Matters

You’ve probably heard the term ā€˜EBITDA’ tossed around in conversations about buying or selling landscape companies. If you’re not planning on selling, you may wave EBITDA off as something you don’t need to worry about. However, it is a useful tool for running your business, regardless of your plans for the future. What Is EBITDA […]

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Technically Speaking: Tackling the Trees Versus Turf Battle

It’s the age-old question you get from customers: ā€˜Why won’t my grass grow beneath my tree?’ As a landscape professional, you understand that mature trees will compete aggressively with turfgrass for moisture and nutrients, which is why lawns under trees often appear thin and patchy. However, clients may not be aware of how at odds […]

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From Taco Trucks to Trips: Creative Ways to Reward Employees

Great employee performance can show up in many ways, from exceeding production goals to displaying true teamwork and consistency. Choosing to recognize these team members for making a positive impact not only shows your appreciation, but it can also boost employee morale and retention.   The key to effectively rewarding your staff members isn’t selecting […]

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Growth Goals and Execution Gaps: Exploring Aspire’s 2027 State of Commercial Landscaping Report

Commercial landscape companies are cautiously optimistic about 2027, with 45% expecting next year to be better than 2026. Meanwhile, 37% anticipate things to stay the same, according to Aspire Software’s 2027 State of Commercial Landscaping Report. In this report, more than 1,000 commercial landscape business leaders shared their outlook for the future and what they’re […]

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