Jill Odom, Author at The Edge from the National Association of Landscape Professionals

We recently updated our Privacy Policy. By continuing to use this website, you acknowledge that our revised Privacy Policy applies.

Author: Jill Odom

Jill Odom is the senior content manager for NALP.

The Benefits of Trees in Urban Environments

When you think of trees, the first place you’d expect to encounter them is a forest or wilderness area. However, trees belong in urban spaces just as much as rural ones. This Arbor Day, as you talk to your clients about the value of trees, share with them the endless benefits they can provide cities. […]

Read More

Four Keys to Empowering Employees in Your Lawn and Landscape Business

People are your greatest resource at your lawn or landscape company. Many business owners credit their success to the team members they surround themselves with. You can tap into this support system as well if you take the time to empower your employees properly. Provide Training and Resources One main reason employees may not be […]

Read More

Utilizing AI and Maintaining a Personal Touch with Clients

Artificial intelligence is a hot topic, and rightfully so. This groundbreaking technology is evolving and improving on a regular basis and many landscape companies are starting to find ways they can take advantage of this tool in their day-to-day work. Jay Rotonnelli, vice president of business development for Piscataqua Landscaping & Tree Service, based in […]

Read More

Celebrate Earth Day by Protecting Biodiversity in the Landscape

Landscape professionals are stewards of the environment but just like anything else in life, there is always room for improvement. As we celebrate another Earth Day, one facet of sustainability you can examine in your operations is your efforts to increase biodiversity in your clients’ properties. Biodiversity is the number and variety of species in […]

Read More

Unleashing the Power of Data-Driven Water Management

When monitoring your client’s water usage on their property, are you going by gut feelings and guesstimates or do you have hard data to help drive your adjustment to their irrigation system? Justin White, owner of K&D Landscaping, Inc., based in Watsonville, California, compares not utilizing data-driven water management to if you had a credit card […]

Read More

Franchise Leaders Join Forces: Exploring the Clintar and U.S. Lawns Merger

This year, U.S. Lawns, based in Orlando, Florida, joined EverSmith Brand’s portfolio of B2B service-based franchise companies. Previously, U.S. Lawns was owned by ValleyCrest and when ValleyCrest merged with The Brickman Group to form BrightView, U.S. Lawns tagged along. “We realized it was a good time for us to spin out, a necessary time,” says […]

Read More

Marketing Matters: The Value of Picking a Lane

It’s easy to want to be all things to all people. Especially when you were starting out, how could you possibly say no to paying customers? However, the sooner you find your ideal client base to focus on the better, as making the transition later on will become increasingly harder with a larger organization. Refining […]

Read More

How I Do It: Creating an Engaging Employee Growth Track

Career ladders can encourage and compel your team members to pursue a future with your landscape company. At Landscaping Ninjas, based in College Station, Texas, they took this concept a little bit further with a belt ranking system. Daniel Thompson, owner of Landscaping Ninjas, says the belt ranking is just another aspect of their company […]

Read More

Leveraging Technology: Getting the Most Out of Your Landscape Business Software

Just like how a piece of equipment is only useful if you operate it, business software can seem like a wasted expense if you aren’t using it to its full potential. Landscape companies can struggle to be successful with their business software, either from a technical or cultural perspective. “Companies kind of miss things when […]

Read More

Level Up: Passion Powers Pleasant Places, Inc.’s Growth

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Guy Artigues enjoys hard work. “I truly enjoy the sweat on your brow type thing and just the instant gratification of this industry that it provided,” Artigues says. “Back then, you were just doing little things […]

Read More