Jill Odom, Author at The Edge from the National Association of Landscape Professionals

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Author: Jill Odom

Jill Odom is the content manager for NALP.

Photo: Kingstowne Home Services

How I Do It: Adding a Home Services Division  

If you have your residential clients often asking if you know a handyman or provide home services, you may be considering taking on these services yourself. This was the case for Krisjan Berzins, founder of Kingstowne Lawn & Landscape, based in Alexandria, Virginia. He started offering painting services for his clients over 10 years ago. “I […]

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NALP Members in the News: Weller Brothers Landscape Professionals, Davey Tree Expert Company, Mariani Landscape and Ruppert Landscape

Read more about these NALP members and partners in the news. Weller Brothers Landscape Professionals Expand to Des Moines, Iowa Weller Brothers Landscape Professionals have announced their plans to expand their operations to Des Moines, Iowa, in August 2023. This is their 22nd year of business in the Sioux Falls, South Dakota, area and their […]

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Five Ways to Strengthen Your Sales Team

Your sales team works hard to bring in quality clients who can provide meaningful cash flow to your company. Just like how you invest in new trucks and equipment for your field staff to operate successfully, don’t forget to evaluate how you can come alongside and aid your sales team’s efforts. Create a Demo Area […]

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Green June beetle

Technically Speaking: Dealing With June Bugs

If you have clients complaining about June bugs, you’re probably going to need them to get more specific or conduct a site visit yourself as the common name ‘June bug’ can refer to a number of different species of beetles in the genus Phyllophaga. Some of the most common beetles to be dubbed June bugs […]

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Photo: Sun Valley Landscaping

How I Do It: Composting Green Waste

How often does your company have to haul away piles of green waste from a job to a dumpsite? One alternative is to start composting your green waste. Sun Valley Landscaping, based in Omaha, Nebraska, has been turning their green waste into compost for over 10 years. They sell their compost from their supply yard […]

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REPLAY: Marketing Your Unique Brand with Lara Omick

In this replay episode of the Growing in the Green Industry Podcast, hosts Miles Kuperus III with Include Software and Neal Glatt, managing partner of GrowTheBench, talk to Lara Omick from Conserva Irrigation. Omick oversees brand marketing for Conserva Irrigation. Conserva is the nation’s largest irrigation franchise founded on the principle of water conservation. In the brand […]

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Photo: NALP/Philippe Nobile Photography

How to Cater to Younger Generations of Clients

Depending on who you talk to, millennials and younger generations can make up anywhere from 25 to 80 percent of their customer base. While no generation is a monolith and people shouldn’t be stereotyped based on their age, it is important to understand what matters to younger generations as they become a larger section of […]

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Changing the Game: Entrepreneurs 35 and Younger Share Their Outlook on the Industry

Some common threads you’ll often find in entrepreneurs’ stories are a desire to be their own boss and a background of starting side hustles from a young age. For instance, Quinn Kampf, 26, owner of White Pine Landscaping, based in East Greenwich, Rhode Island, started his first business when he was six. He dabbled in […]

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Business Smarts: Setting Clear Boundaries with Customers

Do you have issues with clients calling day and night with questions and concerns about their projects? Is your inbox flooded with constant emails, or is your phone buzzing with frequent texts from customers? While timely communication is an important aspect of customer service, lines must also be drawn for your team and your own […]

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Building Your Team: Integrating Technology to Recruit and Retain Employees

Adopting more technology in your operations not only helps with your company’s efficiency, but can also communicate to new hires that you are a forward-thinking business. Rather than having the mindset of ‘if it’s not broke, don’t fix it,’ integrating new types of technology shows your commitment to innovation and can make tasks less demanding. […]

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