Jill Odom, Author at The Edge from the National Association of Landscape Professionals

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Author: Jill Odom

Jill Odom is the content manager for NALP.

This is one of the converted spaces that features a native grass blend that needs less water.
Photo: Highlands Ranch Metro District

Colorado Community Opts for Balanced Solution of Water Usage and Turfgrass

When communities are faced with drought and water concerns, it is often lawns that come under fire as a key water waster. The common response is to eliminate turf entirely, ignoring the numerous environmental, economic and socioeconomic benefits turfgrass provides. However, areas like Highlands Ranch, Colorado, are choosing to replace the grass type used in […]

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NALP Members in the News: Mariani Landscape, Massey Services, BrightView and Sperber Landscape Companies

Read more about these NALP members and partners in the news. Mariani Landscape Acquires Ed Castro Landscape Mariani Landscape has acquired Ed Castro Landscape as part of their national expansion. The company is working to become the top landscaping company focused primarily on the residential market. Ed Castro Landscape is the ninth family-owned residential landscape […]

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Photo: Jill Odom

Technically Speaking: Don’t Commit Crape Murder

If you’re located in the South or have visited the region in late January or February, you’ve probably noticed a strange phenomenon where dormant crape myrtles are suddenly beheaded.   Often this well-intentioned but ill-informed practice stems from the belief it is necessary to encourage flowering in the plant. This is not the case. It […]

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Understanding Your Customer: Season 3, Episode 36 of Growing in the Green Industry Podcast

In season 3, episode 36 of the Growing in the Green Industry Podcast, hosts Miles Kuperus at Include Software, Brett Lemcke with RM Landscape and Neal Glatt with GrowTheBench, discuss with one another. In this podcast, our hosts talk about mapping your customer journey. They discuss being an effective communicator and making the market more aware […]

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Photo: NALP/Philippe Nobile Photography

Team Building: Cultivating a Successful Career Fair Presence

There are numerous career fair opportunities available for your lawn or landscape company to participate in from the high school and college ones to local community or industry events like NCLC. Deciding to participate in a career fair requires a commitment of time and resources so here’s some of the principles to practice to get […]

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NALP Members in the News: Davey Tree Expert Company, BOSS Software, RC Mowers and Ruppert Landscape

Read more about these NALP members and partners in the news. Davey Tree Adds to Their Brands and Promotes One The Davey Tree Expert Company has added Woodbridge Estate Care, based in Bethany, Connecticut, to its family of brands. Woodbridge has provided residential and commercial tree care, plant health care and estate care service since […]

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Level Up: Relationships Fuel Sunline Landscapes’ Growth

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. It only took Curtis Atkinson one semester in college to know he wanted to start his own company. He had been working for another landscape company since high school, mowing lawns and working his way up […]

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Tree Care: Managing Snow and Ice Damage

Winter can be a brutal season for trees, particularly in the northern regions where they have to deal with significant snow and ice storms. Types of trees that are especially susceptible to winter damage include evergreen trees, soft-wooded trees, multi-leader trees and fastigiate trees. Evergreens’ dense crowns are more likely to catch and hold snow. […]

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What’s Your Story?

Everyone has a story. Your company’s story and how you decide to communicate it can help attract loyal customers and new employees. Especially in the lawn and landscape industry, where there is a lot of competition, your story can help differentiate you from others in your market. You might think you have a story that […]

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Photo: Oasis Tree & Turf

Boosting Your Business: Making the Most of Working With a Marketing Firm

There’s no set company size or timeline as to when engaging a marketing firm can benefit your lawn or landscape business. Yet sooner or later, the question of “Do we hire an agency or bring someone in-house?” will arise. Technology is driving rapid changes in marketing – especially when it comes to digital marketing. Depending […]

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