Jill Odom, Author at The Edge from the National Association of Landscape Professionals

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Stop Being the Bottleneck: How AI Helps Multiply Your Expertise

When you started your landscape business, chances are you didn’t create it because you loved working on spreadsheets at 9 p.m. It’s because you wanted to be outdoors, running equipment and creating beautiful spaces for customers while providing for your family and your employees’ families. Yet night after night you’re still creating estimates and responding […]

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Building a Talent Pipeline by Connecting with Schools at Every Level

If you want to reach the next generation of landscape professionals, you can’t just wait until students are graduating from college to begin sharing the numerous career paths the industry has to offer.   To build a sustainable talent pipeline, you need to build relationships with every stage of education so students are aware of […]

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Safety Culture: How To Minimize Heat Stress Risks This Summer

Heat safety is an essential aspect of working in the landscape industry and should not be taken lightly. The U.S. Department of Labor’s Bureau of Labor Statistics reports that between 2021 and 2024, exposure to environmental heat resulted in an average of 48 fatalities per year, but this does not capture the number of heat-related […]

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Addressing Absenteeism: How to Build a Culture of Showing Up

It’s Monday morning, and three of your crew members are no-shows. It’s a headache you don’t need but can occur quite often if you don’t have the proper policies in place. Rampant absenteeism can create a negative ripple effect in your landscape company that results in crews operating shorthanded, longer work days, missed production goals […]

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Business Smarts: Ensure Efficiency and Consistency by Conducting Branch Audits

If your business has reached the point where you have multiple branches operating throughout your service area, one of the keys to success is ensuring that these various locations are operating to your set standards. While an office may look great on a P&L, it’s a good practice to visit your branches on a regular […]

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Gain Growth Strategies from Sunrise Landscape During On Tour at ELEVATE

If you want to go behind the scenes with a landscape company that has grown rapidly from a single-location landscape construction provider to a multi-site operation offering landscape maintenance, you don’t want to miss On Tour held during ELEVATE, presented by NALP and powered by Cat. This exclusive facility tour with Sunrise Landscape, based in Tampa, […]

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Landscape Professionals Display a Spirit of Service During 30th Renewal & Remembrance

Landscape professionals traveled from near and far to attend the 30th Renewal & Remembrance, presented by NALP and powered by Hustler and DeWalt, held on July 20, 2026. More than 280 volunteers spread across the 639 acres of Arlington National Cemetery, which stands as a testament to our nation’s history of service and sacrifice. This year’s […]

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How I Do It: Turning a Teenage Side Hustle Into a $2 Million Business

Aidan Friel, president and CEO of Blue River Landscape & Design, based in Bridgeport, Pennsylvania, was 15 when he started his company in 2021 and made $60,000 in annual revenue in his first year. Now at 20 years old, his business is projecting around $2 million in annual revenue. Like many others in the industry, […]

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How I Do It: Using Japanese Principles to Create More Meaningful Landscapes

After 30 years of designing landscapes, Tom Lupfer was getting bored. ā€œThere are only so many ways to arrange plants, patios, and retaining walls before everything starts feeling familiar,ā€ says Lupfer, president of Lupfer Landscaping, based in Lyons, Illinois. ā€œI wanted a deeper meaning behind what I was doing.ā€ While reading Matsuo BashÅā€™s poetry, Lupfer realized the […]

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Thumbtack Survey Reveals Evolving Curb Appeal Trends

There’s no denying that curb appeal is powerful, but rather than treating it as a tool to entice the next owner, consumers are using their front yards as a space for personalization. According to Thumbtack’s Curb Appeal Report, which surveyed more than 1,000 homeowners across the country, nearly one in seven respondents are using their […]

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