Jill Odom, Author at The Edge from the National Association of Landscape Professionals

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Author: Jill Odom

Jill Odom is the senior content manager for NALP.

Business Smarts: Logistical Considerations for Adding On-Site Fueling

So, you’ve decided it’s time to add on-site fueling to your company headquarters and/or branch locations. Hopefully, you’ve already thought through all the benefits and drawbacks having your own fuel tanks can offer your lawn and landscape business. Check out some of the other considerations to have in mind as you plan out this addition […]

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Business Smarts: Hosting Effective Staff Meetings

You’ve probably seen the snarky memes about meetings saying, ‘This could have been an email.’ This is a common sentiment as it’s estimated 11 million meetings are held every working day and 71% of employees find them unproductive. According to FlowTrace, $37 billion is lost annually due to ineffective meetings. While there’s no doubt some […]

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Design/Build: The Power of Before-and-After Visuals

Landscape design/build work is a highly visual service. Customers often call to boost their curb appeal or create a wow factor in their backyards. Because this service line creates such visually striking differences before and after a job, take advantage of the transformations you’re behind by documenting and marketing them. The Benefits of Before-and-After Shots […]

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Exploring the Benefits and Drawbacks of On-Site Fueling

Imagine eliminating the daily detour to the gas station for your landscape fleet. This is just one of the benefits on-site fueling can offer. Check out what these companies have to say about the pros and cons of having on-site fueling for their business. The Benefits of On-Site Fueling   The direct cost savings from […]

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How I Stopped Being a Frog in a Slowly Boiling Pot

This article is written in an “As Told To” format. Jeff Rossen is the visionary/CEO of Rossen Landscape, a $7 million firm specializing in high-end residential design-build, installation and maintenance in Great Falls, Virginia.In 2001 when I was just starting out, we would cut lawns 28 to 30 times in a growing season. By 2008, […]

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Maximizing Your Marketing Budget: Effective Lead Generation Strategies for Smaller Lawn and Landscape Businesses

Generating leads is a critical aspect for any lawn and landscape company. As you progress through different phases of the business life cycle, the best method for generating these leads will evolve as well. In your startup phase, typically the first two years of the business, you are best served by networking and establishing your […]

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Team Building: Crafting Core Values That Align With Your Staff

When you started your lawn or landscape company, chances are you were the only one on staff for a period of time. While you were flying solo, you may have listed out some core values for your company. However, as your company has grown, these core values may not really reflect the different individuals who […]

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Business Smarts: When to Add On-Site Fueling To Your Operations

Fuel is critical to your lawn and landscape business. However, it can also be a major headache if you’re still sending your crews to local gas stations in the morning before starting the day. One solution many owners eventually adopt is on-site fueling. While you may think this is a luxury only the largest in […]

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Technically Speaking: To Bag or Not to Bag Lawn Clippings

The question of what to do with a client’s lawn clippings after mowing is one that can arise, especially due to certain misconceptions. Some customers may believe bagging is necessary because they’ve seen mowers with bagger attachments, they’re concerned leaving grass clippings will cause thatch buildup, or they just don’t like the appearance of the […]

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What Does a Good Day Look Like For Your Lawn and Landscape Business?

Have you ever sat down and thought about what a good day looks like for your company? You know what the bad days look like. Employees don’t show up for work. A truck or mower refuses to start. An infuriated client calls. Materials are late for a job you’re already behind on. The list can […]

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