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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
In the age of AI, where customers are continually questioning whatās real and whatās fake, authenticity is invaluable for your branding. One way to increase the genuine representation of your business is to feature your field team and their photos in your marketing. āWe see photos from our field staff as a true āPOVā of […]
Itās easy to assume everyone knows where the emergency exits are at your facility and how employees should proceed if an evacuation needs to take place, but people fall to the level of their training when the pressure is on. This is why it is useful to practice the OSHA Find 4 emergency evacuation scavenger […]
Landscape design software is an excellent tool for speeding up your overall creation process, but if youāve become comfortable in your routine with the system, chances are you are overlooking some key quality-of-life features that have been added over the years. āOnce you build out a workflow and you don’t have a necessary reason to […]
It can feel like the odds are not in your favor when your business is competing against other operations that are private equity-backed, yet this position does offer you some unique advantages. āPrivate equity has invested hundreds of millions of dollars in landscape companies,ā says Greg Herring, founder and CEO of The Herring Group. āThat reality […]
When purchasing equipment, you have to decide whether a shorter loan with a higher interest rate or a longer loan with a lower interest rate is the best choice for your business. The answer greatly depends on whether your cash can be deployed elsewhere at a return above the rate spread. āAsk one question first: […]
Keven Stratton Jr., general counsel with Stratton Landscape Group, based in Pleasant Grove, Utah, has been involved in advocacy ever since he graduated from college. In his early roles, he organized grassroots outreach efforts and helped educate people on what a more principled approach to immigration policy could look like for the state. Now, he […]
Josh Canfield, founder, president and CEO of Pinstripe Lawn Care & Landscaping, has been growing his company rapidly, scaling the business up to $6 million in annual revenue in six years, with 90% of the business coming from maintenance and enhancement work. Canfieldās impressive growth and commitment to innovation in the industry earned him the […]
Nada Duna, chief operating officer of the maintenance division for Gothic Landscape, based in Valencia, California, has worked her way up through the industry and is known for her ability to connect with and inspire diverse teams, as well as her lifelong passion for horticulture. Her 36-plus-year career of mentoring and empowering others earned her […]
Bob Grover, founder and chairman of Pacific Landscape Management, based in Hillsboro, Oregon, has been raising the professionalism of the industry for the past 50 years. For his selfless support of the industry and his commitment to lifting individuals within his organization, Grover has been named the 2026 Lifetime Leader of the Year. āReceiving […]
In the landscape industry, you are selling labor hours, so itās natural to want your maintenance crews to complete as many jobs as possible in a day, but itās critical to ensure quality isnāt sacrificed in the process. Define Your Standards Before your team members even leave the yard, you need to guarantee that everyone […]
