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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
When it comes to methods to grow your business, franchising your brand is certainly the road less traveled, but for some owners, this strategy can make all the difference. āFranchising allows us to combine the strength of a nationally recognized brand with the passion and entrepreneurial drive of local independently owned and operating business owners,ā […]
ELEVATE, presented by NALP and powered by Cat, is more than just a trade show. This event provides landscape professionals with the opportunity to connect with peers from across the country, attend practical education sessions and stay up to date on the latest innovations. āWe understand other peopleās challenges from equipment theft to the price […]
Whether you have one gaping hole or a thousand tiny punctures in a ship, it will eventually fill with water and sink. The only difference is how long it will take. The same can be said for inefficiencies in your landscape business. āMost landscape companies donāt struggle because of one catastrophic problem,ā says Fred Haskett, […]
Edward Schatz Jr. is the founder and CEO of Heartland, based in Kansas City, Missouri. He founded Austin Outdoor in 1994 and sold it to Yellowstone Landscape in 2008. He served as regional president with Yellowstone until 2015. Then, in April 2016, he partnered with Great Range Capital to establish Heartland with their first acquisition […]
As your company grows, it can feel inevitable to lose small bits and pieces that make up the soul of your business, but this doesnāt have to be the case. Focal Pointe, based in Caseyville, Illinois, grew more than 200% in three years without sacrificing their culture, values and customer experience that fueled their growth […]
When you plant an acorn, you donāt expect to see a full-grown tree the next year. Similarly, creating an internship program will not suddenly flood your company with new employees. However, if you invest in creating a strong internship program, this can strengthen your employee pipeline and brand over time. āA company like EMI, we […]
When you think of advocacy, you might picture visiting with federal representatives on Capitol Hill, but making your voice heard at the state level is just as important. Additionally, industry advocates donāt have to be owners of landscape companies. Adam Flint, vice president of the Portland market with Pacific Landscape Management, based in Hillsboro, Oregon, […]
After Lifescape Colorado, based in Denver, Colorado, worked with this homeowner to create a backyard space that matched her style of understated elegance with a sense of serenity and curated beauty, the company took on the maintenance of the property as well. The company is focused on building long-term relationships with their clients, and part […]
It was out of necessity and a love for the outdoors that Karen Cowan ended up entering the landscape industry in 1999. Early in her marriage, Cowanās husband had hurt his back, and to make ends meet, she needed to find work. āMy cousin was working at Spillaneās Nurseries, which provided me with a start,ā […]
If you want to set your business up for success next year, one of the best events you can attend is Leaders Forum, presented by NALP and powered by Aspire, in Fajardo, Puerto Rico, on Feb. 3-5, 2027. This NALP member-exclusive event has education sessions centered around what economic and regulatory factors could affect your […]
