Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 2 of 108

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Author: Jill Odom

Jill Odom is the content manager for NALP.

Photo: GrassRoots Tree and Turf Care Inc.

How I Do It: Implementing Crew Body Cameras

When you think of body cameras, you probably think of the ones police officers wear in the line of duty. However, this technology doesn’t have to be limited just to law enforcement. Josh Wise, CEO of GrassRoots Tree and Turf Care Inc., based in Acworth, Georgia, started using body cameras for his crews back in 2020 after […]

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Photo: Jill Odom/NALP

ELEVATE Attendance Grows By 37% in 2023

The bar was set high last year at NALP’s inaugural ELEVATE event, but as you know, everything is bigger in Texas. More than 2,100 attendees gathered at the Gaylord Texan in Dallas, Texas, for the second ELEVATE event on Sept. 10-13, 2023, where they experienced education, networking and fun. At the beginning of the conference, […]

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Photo: High Prairie Landscape Group, LLC

Caring for Plant Material During Project Delays 

Change orders, permitting issues and unsuitable weather are all possible causes of project delays that can result in the plant material you were ready to install to be put on standby for days or even weeks. Robyn Schmitz, owner and CEO of High Prairie Landscape Group, LLC, based in Edwardsville, Kansas, estimates they have to deal […]

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Photo: Jill Odom/NALP

ELEVATE Expo Highlights Innovative Products and Fosters Campfire Dialogues 

You don’t need a DeLorean tricked out with a flux capacitor to see the future of the industry. All you need to do is walk the ELEVATE Expo floor, where 171 exhibitors presented software, efficient equipment and other innovative products designed to help landscape professionals excel at their business. “This expo experience has really been […]

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Photo: Jill Odom/NALP

ELEVATE Opening Main Stage Speaker Highlights How to Foster Creativity and A Beginner’s Mindset

If you’ve been introduced at a speaking event before, you know that this short bio tends to briefly highlight your greatest accomplishments. Yet realistically, your journey includes a number of wrong turns and mistakes as well. ELEVATE’s opening Main Stage session speaker Liz Forkin Bohannon, founder and CEO of Sseko Designs, a sustainable fashion brand, […]

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Pictured (left to right) managing partners Patrick Murray and Kenneth Deemer

Level Up: Nothing Is Impossible for Local Roots Landscaping

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. The landscape industry was accessible, attractive and profitable to Patrick Murray from an early age, as he had a passion for the outdoors and an entrepreneurial spirit. Murray’s childhood best friend, Kenneth Deemer, helped him run […]

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The Importance of Benchmarking

When you go to the doctor for a physical and your blood pressure is 120 over 80 and your temperature is 98.6, they’ll declare you’re healthy. This is because the average human has a blood pressure and a temperature that is in a certain range of healthiness. Likewise, determining the health of your business requires […]

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Business Smarts: Setting Contract Minimums

The first year Landscape America, based in Wrentham, Massachusetts, implemented contract minimums they were able to reduce their clients from 300 to 180 and increase their revenue at the same time. “We wish we had done it sooner,” says Doug McDuff, president of Landscape America. “It would have saved a lot of headaches and allowed us […]

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Photo: SiteOne Landscaping

Team Building: Ways to Foster Diversity in the Workforce

You can access untapped potential when you diversify your workforce. While fostering diversity is a never-ending objective that takes time and resources, the results are well worth the effort. “Having a diverse workforce means happier and healthier employees, customers feel more respected, and managers have greater access to the talent and skillsets they need for […]

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Team Building: Communicating to Your Staff About Mergers & Acquisitions

Mergers and acquisitions are quite common in the lawn and landscape industry, whether it be private equity firms or other businesses wishing to expand their current offerings. While it can be an effective growth strategy to bring in new talent and strengthen your existing market position, communicating this change properly with your team before and […]

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