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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Nada Duna, chief operating officer of the maintenance division for Gothic Landscape, based in Valencia, California, has worked her way up through the industry and is known for her ability to connect with and inspire diverse teams, as well as her lifelong passion for horticulture. Her 36-plus-year career of mentoring and empowering others earned her […]
Bob Grover, founder and chairman of Pacific Landscape Management, based in Hillsboro, Oregon, has been raising the professionalism of the industry for the past 50 years. For his selfless support of the industry and his commitment to lifting individuals within his organization, Grover has been named the 2026 Lifetime Leader of the Year. āReceiving […]
In the landscape industry, you are selling labor hours, so itās natural to want your maintenance crews to complete as many jobs as possible in a day, but itās critical to ensure quality isnāt sacrificed in the process. Define Your Standards Before your team members even leave the yard, you need to guarantee that everyone […]
If youāve decided itās time for your team to go all in on AI, itās important to approach this technology with a clear understanding of its capabilities, where guardrails are needed and how to message your usage to customers. Avoid Creating AI Slop One of the major complaints against AI is the belief that all […]
If you want to take your leaders to the next level, you have to go beyond just operational expertise. The NALP Executive Leadership Program, in partnership with the UVA Darden School of Business, is designed to train leaders to think more strategically and addresses challenges such as developing and retaining high-performing teams, improving financial performance […]
Are you running the business based on your bank balance and intuition, or do you know your actual job-costed financial data? āOwners usually know how many crews they have, how busy the schedule looks, whether the phone is ringing, but they usually can’t answer what 20% of customers generate 80% of their profit or what […]
You wouldnāt want your low fuel light to only come on after youāve already run out of gas, so why would you want to solely rely on lagging indicators when it comes to gauging your companyās overall safety? āWhile injury rates and claims data are important, they only tell the story after an event has […]
In the field, almost everyone operates at the same speed. A solid crew will build the same size patio in the same amount of time, regardless of the company they work for. āThe real separation between struggling and thriving happens back at the office, in how well the work gets managed and how well knowledge […]
If you want to change what happens on a property, you have to change what the person standing on the property is focused on and rewarded for. This is where front-line incentive programs come in. āBase pay buys the job,ā says Joe Socolof, COO of Landscape Workshop. āIncentives don’t buy effort; they direct attention. A […]
When deciding where to invest money in the business, are you taking the time to calculate the cost of capital or going off gut instincts alone? While you may be able to afford the monthly payment on a new piece of equipment, you also need to ask if it is the best use of your […]
