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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Career growth is one of the main reasons employees stay with their current company, but this doesnāt always have to come in the form of moving up within the company. For some, expanding their skills and moving into a parallel role can be more fulfilling. When you move from having just a career ladder in […]
When you’re running a lean operation, chances are you’re reluctant to increase overhead, but the position of an in-house mechanic can pay for itself in increased productivity if the role is created at the right time. Benefits of an In-House Mechanic Without an in-house mechanic, when a piece of equipment goes down, you are at […]
Itās common for landscape businesses to grow by word of mouth alone up until a certain point. Eventually, things stall, and they turn to advertising to keep the leads flowing in. However, this hasnāt been the case for Myatt Landscaping & Construction, based in Fuquay-Varina, North Carolina. Over the past 32 years, the company has […]
Have you noticed more ādirtā and less āsoilā on your sites, despite applying all the fertilizers, herbicides and growth inhibitors recommended by the industry? If you want to reduce your inputs and associated costs while improving results in the landscape, itās a good idea to consider incorporating regenerative practices into your work. āLandscaping has slipped […]
ROI is critical when advertising because, obviously, you always want to get the most bang for your buck. Yet in a recent study by Lachi Media, it was found that many home service businesses generate less gross profit per $1 on ad spend when their advertising focuses on leads and calls when using Google Ads […]
For many consumers, sustainability has become a buzzword with only a vague idea surrounding it. Yet the environmental impact landscape companies make is powerful, and these efforts should be shared in an authentic way. āSustainability is a part of a much more textured conversation, and I’d say what we’re really doing here, sustainability is a […]
Buying or selling a landscape company is complex enough on its own, but one element that can easily be overlooked early on is the question of who owns the businessās real estate after the transaction is complete. How Real Estate Affects the Deal In this industry, itās very common for landscape company owners to either […]
There is no shortage of data you can track when it comes to your business. Each point of information provides insight into different aspects of your operations, but more data doesnāt automatically equal better performance for your company. What matters is selecting useful metrics that can be actively managed as KPIs and communicating these numbers […]
Youāre never judged just by your finished project. Clients frequently determine the value of your work by the entire experience they have interacting with you, which is why it is so critical to fail-safe the customer journey. āWe all know what it feels like to have this great work, do this really great project, and […]
Requesting a deposit before starting on a clientās project does more than just provide cash to cover the costs youāre about to incur. It also indicates mutual investment. āIt shows the client’s serious,ā says Rob Ambler, president ofĀ Ambler Industries, based in Furlong, Pennsylvania. āThey understand that there’s the financial commitment to it, and then we […]
