Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 4 of 188

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

How Colorado Is Shaping the Future of the Industry: What You’ll Learn at This Year’s Field Trip

If you want to see what modern landscape leadership looks like in a state that’s helping shape the future of the profession, you definitely want to secure your spot at this year’s NALP Field Trip, hosted by Timberline Landscaping in Colorado Springs, Colorado, on June 17-18, 2026. Timberline is a $45 million firm that specializes […]

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How to Create Noteworthy Newsletters for Customers

Even though inboxes have become crowded over the recent years, sending newsletters can be a powerful strategic communication tool with customers when they are executed properly. Ā  Bob Grover, founder and chairman of Pacific Landscape Management, based in Hillsboro, Oregon, says they have had a newsletter since their founding and originally produced, printed and mailed […]

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Hiring Smarter: The Case for Working Interviews

How many times has this happened to you? You interview a candidate who checks all of your boxes and answers the questions perfectly. Yet when they join your company, you quickly discover they lack the work ethic and team skills needed to succeed in the field. This can be a frustrating, but common phenomenon in […]

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How I Do It: Creating a Foreman Fast Track Program

If you want to attract leaders to your organization, outlining a viable career path for them from the start is one key to success. This is one of the benefits Weller Brothers Landscape Professionals, based in Sioux Falls, South Dakota, has reaped through their Foreman Fast Track program. The FFT program provides clear growth opportunities […]

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Cash Confusion: How Landscape Companies Can Misread Their Financials

Do you encounter times when your company has strong profits on paper, but you’re still struggling with cash shortages? Frequently, the cause of this is how you record and interpret your financial data. While cash flow problems aren’t caused by accounting, using the wrong method and distorted numbers can hide warning signs until it is […]

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Elevating Green Roof Design for Long-Term Success

Green roofs offer strong sustainability benefits and can provide long-term advantages to commercial customers, but these can only be achieved if the proper care is taken in their design and maintenance.   Designing Green Roofs The first step to creating effective green roof designs is to shift your thinking. ā€œIn traditional gardens, we are often […]

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Beyond the Buzzword: What Sustainability Looks Like in Practice

Too often, sustainability is viewed through a keyhole. Rather than merely focusing on the environmental aspect, choosing to operate sustainably should make sense for your business holistically. ā€œEvery decision we make must equally support our people, our company, our clients and our community,ā€ says Dale Nussbaum, founder and CEO of Nussbaum Group, Inc., based in […]

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ICE ChangesĀ I-9 Enforcement Turning Minor Errors Into Costly Violations

Recently, U.S. Immigration and Customs Enforcement has quietly changed how it classifies I-9 form violations, significantly increasing the risk of fines for employers. All U.S. employers are required to verify the identity and work authorization of every employee hired after Nov. 6, 1986, by completing Form I-9. Under the Immigration Reform and Control Act of […]

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Before the Storm: How Arborists Identify Risk and Build Client Trust

Cleaning up damage after storms have rolled through is common, but one way to elevate your tree care services is to conduct pre-storm tree risk assessments. ā€œAt Old Growth Tree Service, we believe in being proactive and offer regular assessments to our clients,ā€ says Todd Rader, general manager and board-certified master arborist with Old Growth […]

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Sustainability That Sells: Why Landscape Companies Should Act This Earth Day – and Beyond

Sustainability is often viewed as a ā€˜feel-good’ initiative that comes at the expense of profitability. However, landscape companies that have already chosen to operate as sustainably as possible are finding that this choice not only helps preserve the planet but also resonates with clients. ā€œWhen we started GreenWeaver in 2008, the general public was not […]

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