We recently updated our Privacy Policy. By continuing to use this website, you acknowledge that our revised Privacy Policy applies.
Jill Odom is the senior content manager for the National Association of Landscape Professionals.
One of the biggest concerns when it comes to franchising your business is losing control of your brand. Josh Malik, CEO of Joshua Tree Experts, headquartered in Stockertown, Pennsylvania, says when he shared his dream of franchising, his team was afraid of this exact thing.Ā āIt’s actually quite opposite of that,ā Malik says. āI’ve worked […]
If you want to break through different revenue ceilings, strategic planning is a critical tool, but it is only useful if you outline measurable, accountable action along with it. āThe definition of insanity is doing the same thing over and over again, expecting a different result, and most of the time building a tactical plan […]
If you removed the name of your company from your website and replaced it with a competitorās, would the claims made still be true for that business? If so, chances are your organization isnāt leaning into your clear positioning statement. āMost companies don’t struggle because they aren’t good at what they do,ā says Katy Doss, […]
No landscape company will ever be completely perfect, but choosing to be proactive by looking for operational inefficiencies and making small improvements can provide massive competitive advantages. āIt’s far better off to be in the fire prevention department than the firefighting department,ā says Marty Grunder, founder and CEO of Grunder Landscaping Co. and The Grow […]
Internship programs are an investment, but they can pay off with a long-term pipeline of future employees if you are intentional with the structure. An internship program is also a particularly useful recruiting tool if you participate in the Career Fair at the National Collegiate Landscape Competition, as this is where many promising landscape and […]
In the age of AI, where customers are continually questioning whatās real and whatās fake, authenticity is invaluable for your branding. One way to increase the genuine representation of your business is to feature your field team and their photos in your marketing. āWe see photos from our field staff as a true āPOVā of […]
Itās easy to assume everyone knows where the emergency exits are at your facility and how employees should proceed if an evacuation needs to take place, but people fall to the level of their training when the pressure is on. This is why it is useful to practice the OSHA Find 4 emergency evacuation scavenger […]
Landscape design software is an excellent tool for speeding up your overall creation process, but if youāve become comfortable in your routine with the system, chances are you are overlooking some key quality-of-life features that have been added over the years. āOnce you build out a workflow and you don’t have a necessary reason to […]
It can feel like the odds are not in your favor when your business is competing against other operations that are private equity-backed, yet this position does offer you some unique advantages. āPrivate equity has invested hundreds of millions of dollars in landscape companies,ā says Greg Herring, founder and CEO of The Herring Group. āThat reality […]
When purchasing equipment, you have to decide whether a shorter loan with a higher interest rate or a longer loan with a lower interest rate is the best choice for your business. The answer greatly depends on whether your cash can be deployed elsewhere at a return above the rate spread. āAsk one question first: […]
