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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Fort Worth, Texas, is the nationās 11th-largest city, and of the 30 most populous cities, it has grown the fastest since 2020. Capitalizing on this booming market, Southern Botanical, Inc., headquartered in Dallas, Texas, recently opened a new branch to serve Fort Worth. āFort Worth has experienced remarkable growth in recent years, both in residential […]
It can be easy to stick with the status quo when it comes to your marketing and advertising plans year in and year out, but youāre also missing out on significant ROI if you donāt have a cohesive strategy or arenāt regularly reviewing your marketing initiatives. Similar to only treating a customerās property once a […]
Veterans are accustomed to leading without micromanaging, empowering without losing control and having a mission-first mindset. This makes them a powerful asset to your team. āTheyāre used to hard work, following structure, and adapting quickly,ā says Mike Felts, division vice president for Ruppert Landscape, based in Laytonsville, Maryland. āThose qualities make them a perfect fit […]
The desire for recognition is natural and a strong driver of employee motivation. In fact, in aĀ Nectar survey,Ā 81.9% of employees say that recognition of their contributions improves their engagement, and another 71% say they would be less likely to leave their organization if they were recognized more frequently. Having a strong employee recognition program is […]
For many in the landscape industry, finding skilled labor remains one of the primary business challenges they face. However, there have been improvements in recruiting efforts as owners have found that a mindset shift is the first step to remedying the situation. āThe last few years, we’ve been focused a lot more on what we […]
When Stuart Ward, owner and general manager of Buckhead Landscape and Design, based in Chamblee, Georgia, started looking for a salesperson several years ago, he realized they did not have a defined sales process in place. āTo bring in a salesperson who may or may not be from the industry, who probably didn’t have any […]
Dan Waters, owner of Creative Environments, based in Tempe, Arizona, started out as a summer laborer in 1985. When the founder, Charles Hammond, passed the business on to his son, Waters bought 50% ownership of the company in 1993. Over the years, Waters has grown the business into a full-service firm that serves high-end clientele […]
The landscape industry is often described as a people business. Similarly, the military depends on teamwork and people working together efficiently. āBoth rely on trust, communication, and accountability,ā says Mike Felts, division vice president for Ruppert Landscape, based in Laytonsville, Maryland. āIn the military, you depend on your unit to get the mission done safely. […]
EdenScapes, based in Lafayette, Louisiana, is on track to generate $5 million in revenue this year and expects to double that figure without expanding to multiple locations. Owner Chap Gary says he wants to grow the company to make space for professional-level people to move up within the company. āWhat excites me is to bring […]
Once your team has completed a job, do you take the time to conduct a project post-mortem, or are you so busy that you simply rush on to the next task? If you arenāt pausing to evaluate what went right and what went wrong on a job, your team will be doomed to repeat itself […]
