Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 28 of 195

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

The Culture Blueprint: How to Design and Build a Great Place to Work

It’s no secret that company culture is one of the main ways landscape businesses can retain their team members long term. However, how you go about creating a desirable company culture is often more mysterious as there is no single practice that makes somewhere a great place to work.   ā€œCulture isn’t a one-and-done,ā€ says […]

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The Power of Standard Operating Procedures: How SOPs Save Time and Reduce Mistakes

Having standard operating procedures in place from the start can help your company continue to grow rapidly, as every new team member you bring on is on the same page with the rest of your staff. Without detailed and clear SOPs, everyone will have different approaches to certain tasks. While some methods may reach the […]

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How to Hit the Ground Running with Effective Strategic Planning

If you want to start your season off on the right foot next year, conducting strategic planning is fundamental practice you need to master. ā€œI think for those who are not sure about investing the time, you really have to ask yourself, ā€˜Where do you want to be in 10 years?ā€™ā€ says Justin White, owner […]

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Back to Basics: Three Easily Overlooked Marketing Strategies for Lawn and Landscape Companies

If your company is constantly exploring the latest and greatest in new marketing techniques, sometimes the simplest practices can fall by the wayside. ā€œThere’s a belief that an outside force will make me successful, as opposed to having to deal with the discipline and rigor of everyday habits,ā€ says Robert Murray, co-founder and CEO of Intrigue […]

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Tree Nutrition: Focusing on Prescription Fertilization Ā 

Tree and shrub fertilization is not a one-size-fits-all service, and it should be approached with caution, especially in the fall. ā€œIn most cases, this type of approach will cause more harm than good for woody plants,ā€ says Matt Evans, director of arboricultural training for Ryan Lawn & Tree, based in Merriam, Kansas. ā€œEducated arborists look […]

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Team Building: Exploring Internal Social Media Platforms

Fostering employee engagement is a critical aspect of your business, and failing to do so can result in costly turnover and lost productivity. As your company grows, ensuring a cohesive culture and regular communication with your teams can be a challenge, especially if you expand geographically. One tool that you can use to your advantage […]

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Burn Bright, Not Out: The Blueprint for Leaders and Teams to be Unstoppable

High achievers understand that those who hustle are rewarded. ā€œUnfortunately, there’s a really dark flip side to that, where people ruin their health,ā€ says Erin Stafford, social psychologist and best-selling author of The Type A Trap: Five Mindset Shifts to Beat Burnout and Transform Your Life. ā€œWe all know the people who are perfectly healthy […]

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Faces of the Industry: Angelica Negrete

When Angelica Negrete left Colombia with her husband due to safety concerns, she had to start over from scratch in the U.S., including learning a new language, building new connections, and adapting to a new system. With her background in business, she knew she had transferable skills and saw the landscape industry as a blank […]

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Why You Can’t Afford to Miss ELEVATE

If you’re looking to stay competitive in the quickly evolving landscape industry, there is no better place to find fresh, forward-thinking content and proactive peers than at ELEVATE, presented by NALP and powered by Cat. ā€œELEVATE has always been one of my favorite weeks of the year because I get to connect with so many […]

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Avoid Permitting Pitfalls: Streamlining Your Project Approval Process

Permitting isn’t an exciting aspect of landscape design/build work, but it is a necessary element. How it’s handled can greatly impact your project’s timeline and overall customer satisfaction. Setting Realistic Timelines and Expediting the Permitting Process ā€œWhen can we get started?ā€ is one of the most pressing questions your clients will have, and it’s important […]

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