Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 28 of 188

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Building Your Team: Transforming the Talent Game with Digital Recruiting Strategies

If you aren’t utilizing digital recruiting methods in your business, you might as well be trying to play basketball with one hand tied behind your back. In today’s competitive job market, you need to tap into every advantage available. ā€œThe days of paper applications and reliance of prospective employees walking through the door are numbered,ā€ […]

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Talking with Titans: Larry Ryan

Larry Ryan is the founder and executive chairman of Ryan Lawn & Tree, based in Merriam, Kansas. He earned a degree in forestry from the University of Montana and started his company in 1987. Ryan converted his company to an Employee Stock Ownership Plan (ESOP) in 1998. He is passionate about developing a great place […]

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AI Recruiting Tools to Explore

While most people only think of ChatGPT when they think of AI platforms, there are numerous AI tools that can be employed to help with your recruiting efforts. Tito Caceres, managing director of Bloom Talent Solutions, based in Miami, Florida, shares some of the various apps available. AI Agents for Sourcing Moonhub, Tech1M, HireEZ, and […]

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Faces of the Industry: Yenni Rivas

Yenni Rivas was working as a janitor for a tech company when she first saw a woman taking care of the plants in the building. Curious, she asked if there were open positions for a similar role. The plant technician told her yes, and so Rivas applied. She landed the job with Ambius, a company […]

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Leaving a Lasting Impact: Landscape Professionals Volunteer at Renewal & Remembrance

Renewal & Remembrance, presented by NALP and powered by Hustler and DeWalt, served as a day for landscape professionals to step away from their routines and leave two of the nation’s cherished grounds better than they found them. Approximately 400 volunteers from 30 different states gathered on July 14, 2025, to work with the National […]

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Protecting Your Business: Technology Tools to Increase Safety

Technology is frequently implemented to boost speed and efficiency, but it can also impact your team’s overall safety. Some of these tools are becoming more commonplace, while others are more recent introductions. As you consider ways to strengthen your safety measures, don’t forget to look at different ways technology can be integrated as well. AI […]

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Meet Jason Walker, 2025’s Outstanding Educator of the Year

The NALP Foundation named Jason Walker, associate professor and undergraduate coordinator for landscape architecture at Mississippi State University, this year’s Outstanding Educator of the Year. Walker earned his undergraduate degree at Mississippi State and attended Virginia Tech for graduate school. He has been teaching at Mississippi State since 2003. As the co-leader of Mississippi State […]

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How I Do It: Boosting Route Density Through Value-Based Door-To-Door Sales

When Green Lawn Fertilizing, based in West Chester, Pennsylvania, was looking to scale up the business eight years ago, they decided to invest in their residential outside sales team. Now, their door-to-door sales are up 100%+ year over year. Patrik Khosrowabadi, market sales director for Green Lawn Fertilizing’s West Chester branch, says that their outside […]

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Five Reasons to Convince Your Boss You Can’t Miss ELEVATE

ELEVATE, presented by NALP and powered by Cat, isn’t just another conference. It is a catalyst for your own professional growth and can help take your company to the next level. If you don’t want to miss out on the landscape industry’s premier event in Phoenix, Arizona, on Nov. 2-5, share with your boss all the […]

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Francisco Garcia Named Kevin Kehoe Student Leader of the Year

Francisco Garcia, a senior at the College of DuPage majoring in business management with an emphasis in horticulture, was named this year’s Kevin Kehoe Leader of the Year Award recipient at the National Collegiate Landscape Competition. This award recognizes aĀ student who has demonstrated strong leadership within their academic community, has a passion for helping others, […]

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