Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 27 of 200

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

How I Do It: Keeping Seasonal Employees Engaged During The Off-Season

If you operate in a region where your work is seasonal and you need to lay off a portion of your employees, you know all too well how challenging it can be to ensure this workforce will return in the spring. Brad Leahy, vice president of Blades of Green, based in Edgewater, Maryland, says the first […]

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Social Media Strategies for Landscape Businesses: Turning Followers into Clients

This information came from a session during the 2025Ā ELEVATEĀ conference and expo. Don’t miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. If you count on word of mouth for new business, you cannot overlook social media as part of your marketing strategy. Many potential clients are scrolling, searching and deciding through social media who they […]

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Policy Issues That Could Change Your Business in 2026

Legislation and policies are constantly evolving in the government affairs space, which is why it is critical to stay informed and engaged. ā€œBeing informed is really simple,ā€ says Andrew Bray, NALP senior vice president of government relations and membership. ā€œSign up to get The Advocate. Read stories that go on The Edge that are related […]

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Business Smarts: How to Protect Your Profit Margins from These Hidden Expenses

There are multiple expenses associated with running a landscape business. However, monitoring your numbers closely and addressing some of these hidden costs can make a difference in your company’s profit margins. ā€œEvery bit counts – we are in a low margin industry and every decision that can decrease costs while maintaining quality is an important […]

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The Growing Demand for Native Plants: What It Means for Your Business

The adoption of native plants in more residential and commercial landscapes is a trend that is being driven by consumer demand, regulatory changes and landscape professionals taking the lead. Native plants support biodiversity and tend to be hardier than non-native varieties, requiring fewer inputs to keep them alive. As client values shift, you can take […]

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Safeguard Your Business from Profitless Prosperity: Your Roadmap to 2026–27 Starts at Leaders Forum

If you want to gain a competitive advantage with economic insights for early 2026 and 2027, you won’t want to miss Leaders Forum, presented by NALP and powered by Aspire. This NALP member-exclusive event, held on Feb. 4-7, 2026, in Santa Barbara, California, features a presentation from Taylor St. Germain, an economist with ITR Economics, […]

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NALP’s Free Training Results in Improved Skills, Consistency and Employee Morale

In April of this year, NALP announced that contractor members now have free access to comprehensive online training as part of their membership. Since then, landscape companies have already begun to reap the benefits of tapping into this suite of on-demand training for their teams. Andrea Patti, co-owner of A Growing Concern, based in Santa Cruz, […]

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Becoming a Disruptive Successor: How to Utilize Disruptive Techniques to Change the Industry for the Better

This information came from a session during the 2025Ā ELEVATEĀ conference and expo. Don’t miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. Do you consider yourself a disruptor in the landscape industry? This is a person or company that intentionally challenges the existing order to create better outcomes. As a disruptor, you are able to write […]

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Is Your Company Falling Prey to These Margin Eaters?

In the lawn and landscape industry, profit margins are already tight so the last thing you need in your business are expenses that chip away at that number further. As your company grows, the types of margin eaters will evolve along with your organization. Check out some of the common culprits and how to address […]

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Beyond The Hire: Practices That Keep People Long-Term

After putting in the time and effort to attract talent to their landscape company, organizations are working hard to improve their overall onboarding process. This focus on welcoming and training new hires from the get-go is paying off, as many companies are seeing increased retention rates with their rookie employees. Patrick Murray, co-founder of Local […]

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