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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Choosing to hire a marketing firm for your lawn or landscape company is a major investment. This is why you should thoroughly vet at least three or four agencies before selecting one to work with. As you meet with these different marketing firms, make sure youāre keeping an eye out for these red flags, which […]
Win-back campaigns can be a powerful tool for your company when youāre trying to grow your customer base. āOur win-back campaigns allow our close rate percentage to be in the 80%+ range,ā says Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio. āThis is a similar sales close rate as our […]
Your sales donāt have to be limited by seasonal or economic challenges. By creating a structured, repeatable and adaptable sales plan, you can build sustainable business growth. āWithout structure, sales teams operate reactively,ā says Bill Benoit, VP of sales and marketing for The Integra Group. āA repeatable process ensures consistency, and adaptability is critical in […]
If you havenāt made community service an integral part of your business, it is more difficult to dedicate the time and resources to giving back. While it may seem daunting to add another thing to your plate, supporting your community can benefit your organization in a number of ways. āPeople who are doing good things […]
If you donāt have a background in marketing and arenāt ready to hire an in-house marketing person, turning to a firm for their expertise can help ensure you’re reaching the right audience. Just like how a client should ask solid questions before hiring you as their landscape company to ensure youāre a good fit, likewise, […]
Major League Baseball has recently had a streak of selecting unique venues for some of its most iconic games, including the Field of Dreams in Iowa and the oldest existing professional baseball stadium in Birmingham, Alabama. So when MLB decided to add a full-scale baseball field inside NASCARās Bristol Motor Speedway, they naturally turned to […]
If youāve recently started your small business or are looking to grow it, your available finances play a major role in your ability to invest in your organization. Both grants and loans can provide the funding necessary to fuel your landscape companyās progress to the next level. When deciding between grants and loans, consider your […]
For over 40 years, McHale Landscape Design, Inc., based in Upper Marlboro, Maryland, has been known for their craftsmanship and creativity. Recently, this $48 million firm was featured on Marty Grunderās The Grow Show, where they shared some of their keys to their long-term clients and growth. They are also opening their doors on Sept. […]
When you reach the midpoint of the year, itās essential to be transparent with your team about where the company stands. āIn my mind, nothing that we ever do, whether it be success or failure, should come as a surprise to anybody in my organization,ā says Brodey Mann, vice president of Blue Marble Landscape, based […]
Rod Bailey passed away on June 15, 2025, at the age of 87. Bailey was the owner of Evergreen Services Corporation and Alder Springs Enterprises. He was also president of the Associated Landscape Contractors of America (ALCA) in 1985, now known as NALP. Bailey developed his work ethic from an early age, growing up helping out […]
