technology Archives - Page 4 of 12 - The Edge from the National Association of Landscape Professionals

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technology

Preventing Breakdowns: The ROI of Preventative Maintenance Software

Preventive maintenance is key to improving your overall efficiency and uptime. However, if you’re still using pencil and paper to track your equipment’s maintenance needs, you can be missing out on developing a true competitive advantage. Instead, utilizing fleet management software can help you avoid increased costs and lost revenue.   ā€œIf you place equipment […]

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Peer Perspectives: Driving True Adoption When Implementing New Technology

Change can be daunting. When it comes in the form of new technology, it can be even more challenging if you aren’t rolling it out in a compelling manner. After all, adding on a new platform, software or app is only effective if your team is actually using it. ā€œIfĀ youĀ focus onĀ theĀ who and how, the what […]

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Boosting Your Business: The Keys to Maximizing Your CRM Usage

What gets measured can be maximized. If your business lacks true visibility into your sales pipeline, it’s much harder to know where your team can improve. This is where customer relationship management (CRM) software comes in. This tool can help with streamlining your sales process, tracking customer communication and improving your overall efficiency. However, simply […]

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Building Your Team: Transforming the Talent Game with Digital Recruiting Strategies

If you aren’t utilizing digital recruiting methods in your business, you might as well be trying to play basketball with one hand tied behind your back. In today’s competitive job market, you need to tap into every advantage available. ā€œThe days of paper applications and reliance of prospective employees walking through the door are numbered,ā€ […]

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Protecting Your Business: Technology Tools to Increase Safety

Technology is frequently implemented to boost speed and efficiency, but it can also impact your team’s overall safety. Some of these tools are becoming more commonplace, while others are more recent introductions. As you consider ways to strengthen your safety measures, don’t forget to look at different ways technology can be integrated as well. AI […]

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Six Common Pitfalls to Avoid When Implementing New Technology

Some lessons you have to learn the hard way, but how you implement new technology should not be one of those trials by fire. Technological advancements can take your landscape company to the next level. You can smooth your rollout process by avoiding some of these common missteps and oversights. Rushing the Process If you […]

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Digging Into Data: How Reports Lead to Actionable Insights

Your business management software provides powerful data that can have a positive impact on your operations if you’re looking at the right reports.   ā€œWe’re able to measure and say, ā€˜Well, hey, here’s how we should be performing,ā€™ā€ says John Richter, owner of Richter Landscape Company, based in Birmingham, Alabama, who uses BOSS Software. ā€œAre […]

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Elevate Your Digital Ads with Location-Based Ad Technology Ā Ā 

Every dollar counts in your marketing budget and technology like geotargeting and geofencing can seem like a no-brainer for getting in front of your target audience. However, geotargeting and geofencing are fairly complicated tactics if you don’t understand them. ā€œDon’t try to do it all yourself,ā€ says Katy Doss, founder and CEO of Script Marketing. ā€œThis […]

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Leveraging AI for Talent Acquisition Without Losing The Human Touch

One of the newer tools on the scene when it comes to digital recruiting is AI and its automation capabilities. ā€œAI is especially useful right now for content-related tasks — like drafting job ads or writing candidate outreach messages,ā€ says Carlos del Pozo, CEO of Team Engine, based in Boulder, Colorado. ā€œIt’s also good at […]

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Are You Guilty of These Common Mistakes of Digital Recruiting?

For many, recruiting employees is a never-ending challenge. From a low response rate to poor candidates applying, it can be frustrating, to say the least. However, reviewing your current practices can reveal areas for improvement and, in turn, boost your recruitment pipeline. Episodic Recruiting The cardinal mistake of poor digital recruiting is only bothering to […]

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