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Technology is frequently implemented to boost speed and efficiency, but it can also impact your teamās overall safety. Some of these tools are becoming more commonplace, while others are more recent introductions. As you consider ways to strengthen your safety measures, donāt forget to look at different ways technology can be integrated as well. AI […]
Some lessons you have to learn the hard way, but how you implement new technology should not be one of those trials by fire. Technological advancements can take your landscape company to the next level. You can smooth your rollout process by avoiding some of these common missteps and oversights. Rushing the Process If you […]
Your business management software provides powerful data that can have a positive impact on your operations if youāre looking at the right reports. āWe’re able to measure and say, āWell, hey, here’s how we should be performing,āā says John Richter, owner of Richter Landscape Company, based in Birmingham, Alabama, who uses BOSS Software. āAre […]
Every dollar counts in your marketing budget and technology like geotargeting and geofencing can seem like a no-brainer for getting in front of your target audience. However, geotargeting and geofencing are fairly complicated tactics if you donāt understand them. āDonāt try to do it all yourself,ā says Katy Doss, founder and CEO of Script Marketing. āThis […]
One of the newer tools on the scene when it comes to digital recruiting is AI and its automation capabilities. āAI is especially useful right now for content-related tasks ā like drafting job ads or writing candidate outreach messages,ā says Carlos del Pozo, CEO of Team Engine, based in Boulder, Colorado. āItās also good at […]
For many, recruiting employees is a never-ending challenge. From a low response rate to poor candidates applying, it can be frustrating, to say the least. However, reviewing your current practices can reveal areas for improvement and, in turn, boost your recruitment pipeline. Episodic Recruiting The cardinal mistake of poor digital recruiting is only bothering to […]
Only a small percentage of landscape companies are currently utilizing AI, even though the vast majority says it is one of the biggest areas of opportunity in the industry. Joel Northrup, founder and CEO of Deep Lawn, based in Austin, Texas, says AI can help with many aspects of the business like analyzing data, professionalizing […]
The transition from gas to battery-powered equipment is a complex process. It requires rethinking a lot of your processes and determining the right charging setup to ensure your crews have enough power to get through the day. āNo two days are exactly alike, and factors like job type, site conditions, and charging accessibility all influence […]
Gone are the days of sales simply flooding in as customers sought out lawn care and landscape services. As sales become more of a time-intensive effort, staying in front of your leads is critical. This is where email automation can provide significant wins for your organization. Segmented, personalized campaigns have been shown to drive a […]
Like any other groundbreaking innovation, leaders in every industry have been encouraged to tap into artificial intelligence and integrate it into their business. However, if you havenāt really dipped your toe in the AI pool, you may be completely at a loss for where to even start. Or, perhaps you dabbled with ChatGPT a few […]
