technology Archives - Page 3 of 11 - The Edge from the National Association of Landscape Professionals

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technology

Boost Transparency and Trust: The Case for Adding a Client Portal

As technology continues to be integrated more frequently into customer interactions with brands, the expectation of it to be present in the landscape industry is also on the rise. If you are striving to convey that your business is on the cutting edge, one simple addition that can help modernize your customer service is a […]

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AI Versus SEO: Why Search Is Far From Dead

If you’ve noticed a steep drop in your web traffic since the addition of AI tools, you may be wondering if SEO is no longer relevant. Chad Diller, CEO of Landscape Leadership, argues that search is still the backbone of online discovery. ā€œAI is not killing SEO,ā€ Diller says. ā€œThere’s been a lot of over-sensationalized clickbait […]

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ChatGPT for Landscape Sales Pros and Owners: A Hands-On Intro To Close More Sales

If you’ve been experiencing fewer leads or a longer sales process following the COVID boom, you’re not alone. One way to speed up your sales process is to tap into ChatGPT. ā€œA lot of sales is meeting with people, asking them questions, organizing what they tell you, and then formulating a proposal,ā€ says Jack Jostes, […]

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Team Building: Exploring Internal Social Media Platforms

Fostering employee engagement is a critical aspect of your business, and failing to do so can result in costly turnover and lost productivity. As your company grows, ensuring a cohesive culture and regular communication with your teams can be a challenge, especially if you expand geographically. One tool that you can use to your advantage […]

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The Future of Battery Charging: Risks, Rates, and New Tech

Manufacturers are currently in pursuit of battery cell technology that will allow them to provide faster charging times for landscape companies. As technology advances, below are some of the areas to be mindful of as you scale with battery power and what to expect in the near future. Faster Charging Considerations   One of the […]

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Faster Speeds and Mobile Power: Where Battery Charging Tech Is Headed Next

As more landscape companies move to integrating battery-powered equipment into their operations, the question of where the technology will evolve in the next few years is on everyone’s mind. ā€œThat is the question of the century that we’re all trying to answer,ā€ says Todd Zimmerman, SVP of dealer sales, operations and product atĀ Kress. ā€œFrom a […]

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Preventing Breakdowns: The ROI of Preventative Maintenance Software

Preventive maintenance is key to improving your overall efficiency and uptime. However, if you’re still using pencil and paper to track your equipment’s maintenance needs, you can be missing out on developing a true competitive advantage. Instead, utilizing fleet management software can help you avoid increased costs and lost revenue.   ā€œIf you place equipment […]

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Peer Perspectives: Driving True Adoption When Implementing New Technology

Change can be daunting. When it comes in the form of new technology, it can be even more challenging if you aren’t rolling it out in a compelling manner. After all, adding on a new platform, software or app is only effective if your team is actually using it. ā€œIfĀ youĀ focus onĀ theĀ who and how, the what […]

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Boosting Your Business: The Keys to Maximizing Your CRM Usage

What gets measured can be maximized. If your business lacks true visibility into your sales pipeline, it’s much harder to know where your team can improve. This is where customer relationship management (CRM) software comes in. This tool can help with streamlining your sales process, tracking customer communication and improving your overall efficiency. However, simply […]

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Building Your Team: Transforming the Talent Game with Digital Recruiting Strategies

If you aren’t utilizing digital recruiting methods in your business, you might as well be trying to play basketball with one hand tied behind your back. In today’s competitive job market, you need to tap into every advantage available. ā€œThe days of paper applications and reliance of prospective employees walking through the door are numbered,ā€ […]

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