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Itās easy to be daunted by the concept of incorporating videography into your marketing for your landscape business. Should you shoot everything in-house or hire a professional firm? What mistakes should you avoid? How do you make your videos memorable? The following guidance breaks down how to make strategic videography decisions without wasting time or […]
If a picture is worth a thousand words, then a video is worth a million. Yet many landscape companies have yet to explore the possibilities of videography in their marketing efforts or are investing in ineffective formats. āVideo is a fast and proven path to connection,ā says Corey Halstead, co-owner of HALSTEAD Media. āWhether the decision maker […]
This information came from a session during the 2025 ELEVATE conference and expo. Donāt miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. Did you know that for businesses with fewer than 500 employees, the average cost of a data breach is over $3 million? Additionally, 60% of small businesses fold within six months of a cyberattack. […]
As the landscape industry embraces more technology, including AI, automation and robotics to help with productivity, it is also impacting how companies recruit and who they are attracting to their organizations. AI as an Efficiency Force Multiplier As AI shakes up the workforce in other industries, one question is whether it will do the same […]
This information came from a session during the 2025Ā ELEVATEĀ conference and expo. Donāt miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. If you count on word of mouth for new business, you cannot overlook social media as part of your marketing strategy. Many potential clients are scrolling, searching and deciding through social media who they […]
Exhibitors at the 2025 ELEVATE Expo, presented by NALP and powered by Cat, came with dedicated solutions that allow landscape professionals to be both more productive and profitable in their business through new equipment and software. Productivity Boosters Kress featured several new innovations designed to increase landscape professionalsā productivity through battery technology and automation. āEach of […]
As technology continues to be integrated more frequently into customer interactions with brands, the expectation of it to be present in the landscape industry is also on the rise. If you are striving to convey that your business is on the cutting edge, one simple addition that can help modernize your customer service is a […]
If youāve noticed a steep drop in your web traffic since the addition of AI tools, you may be wondering if SEO is no longer relevant. Chad Diller, CEO of Landscape Leadership, argues that search is still the backbone of online discovery. āAI is not killing SEO,ā Diller says. āThere’s been a lot of over-sensationalized clickbait […]
If youāve been experiencing fewer leads or a longer sales process following the COVID boom, youāre not alone. One way to speed up your sales process is to tap into ChatGPT. āA lot of sales is meeting with people, asking them questions, organizing what they tell you, and then formulating a proposal,ā says Jack Jostes, […]
Fostering employee engagement is a critical aspect of your business, and failing to do so can result in costly turnover and lost productivity. As your company grows, ensuring a cohesive culture and regular communication with your teams can be a challenge, especially if you expand geographically. One tool that you can use to your advantage […]
