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If youāre on the fence about investing in drone technology, you may be limiting the possible ways that this tool can be used for your landscape company, especially if you choose to have one in-house. Ā While most operations tend to use drones for marketing purposes, so they can capture aerial photos and videos of […]
As recruiting efforts intensify and candidate expectations rise, the implementation of technology will allow you to stay competitive when attracting the next generation of landscape employees. āIt is critical to invest in recruiting technologies that will improve your overall candidate experience, increase the quality of talent, reduce time to fill, and provide data-driven decision-making tools, […]
Itās easy to feel overwhelmed by the speed of new technologies coming to the market, particularly in the AI space. Rather than considering it a lost cause to stay on top of these changes, Level Green Landscaping, based in Upper Marlboro, Maryland, opted to create an internal AI council that allows their team the freedom […]
This information came from a session during the 2025 ELEVATE conference and expo. Donāt miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. AI has become ubiquitous and almost every form of software now offers some type of internal AI integration. Yet if youāre one of the landscape companies that have been wary about whether this technology […]
Itās easy to be daunted by the concept of incorporating videography into your marketing for your landscape business. Should you shoot everything in-house or hire a professional firm? What mistakes should you avoid? How do you make your videos memorable? The following guidance breaks down how to make strategic videography decisions without wasting time or […]
If a picture is worth a thousand words, then a video is worth a million. Yet many landscape companies have yet to explore the possibilities of videography in their marketing efforts or are investing in ineffective formats. āVideo is a fast and proven path to connection,ā says Corey Halstead, co-owner of HALSTEAD Media. āWhether the decision maker […]
This information came from a session during the 2025 ELEVATE conference and expo. Donāt miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. Did you know that for businesses with fewer than 500 employees, the average cost of a data breach is over $3 million? Additionally, 60% of small businesses fold within six months of a cyberattack. […]
As the landscape industry embraces more technology, including AI, automation and robotics to help with productivity, it is also impacting how companies recruit and who they are attracting to their organizations. AI as an Efficiency Force Multiplier As AI shakes up the workforce in other industries, one question is whether it will do the same […]
This information came from a session during the 2025Ā ELEVATEĀ conference and expo. Donāt miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. If you count on word of mouth for new business, you cannot overlook social media as part of your marketing strategy. Many potential clients are scrolling, searching and deciding through social media who they […]
Exhibitors at the 2025 ELEVATE Expo, presented by NALP and powered by Cat, came with dedicated solutions that allow landscape professionals to be both more productive and profitable in their business through new equipment and software. Productivity Boosters Kress featured several new innovations designed to increase landscape professionalsā productivity through battery technology and automation. āEach of […]
