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Applicant tracking systems can be a double-edged sword for lawn and landscape companies that are facing labor shortages and a high volume of applications. Designed to assist with organizing, reviewing and ranking resumes, an ATS can save your HR team time and allow you to hire more quickly. Yet overreliance on this tool can result […]
As technology becomes more commonplace in the landscape industry, chances are your field workers utilize smartphones or tablets to do some of their work or at the very least clock in and out of jobs. Yet, how much consideration have you given to the cybersecurity of your teamās mobile devices? While your field staff may […]
Your tech stack should consist of software that improves your overall teamās performance, but it only provides true value if someone is consistently managing how it evolves and if employees are actually using the tools. Have a Dedicated Tech Person Just like any other role in your company, there comes a point where it becomes […]
Whether you are looking to prepare your company for future sale or you simply want to run as efficiently as possible, auditing your technology stack is a critical process you cannot afford to do on an inconsistent basis. Failing to monitor your tech stack can result in your business paying for overlapping subscriptions, underutilized tools […]
If youāre on the fence about investing in drone technology, you may be limiting the possible ways that this tool can be used for your landscape company, especially if you choose to have one in-house. Ā While most operations tend to use drones for marketing purposes, so they can capture aerial photos and videos of […]
As recruiting efforts intensify and candidate expectations rise, the implementation of technology will allow you to stay competitive when attracting the next generation of landscape employees. āIt is critical to invest in recruiting technologies that will improve your overall candidate experience, increase the quality of talent, reduce time to fill, and provide data-driven decision-making tools, […]
Itās easy to feel overwhelmed by the speed of new technologies coming to the market, particularly in the AI space. Rather than considering it a lost cause to stay on top of these changes, Level Green Landscaping, based in Upper Marlboro, Maryland, opted to create an internal AI council that allows their team the freedom […]
This information came from a session during the 2025 ELEVATE conference and expo. Donāt miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. AI has become ubiquitous and almost every form of software now offers some type of internal AI integration. Yet if youāre one of the landscape companies that have been wary about whether this technology […]
Itās easy to be daunted by the concept of incorporating videography into your marketing for your landscape business. Should you shoot everything in-house or hire a professional firm? What mistakes should you avoid? How do you make your videos memorable? The following guidance breaks down how to make strategic videography decisions without wasting time or […]
If a picture is worth a thousand words, then a video is worth a million. Yet many landscape companies have yet to explore the possibilities of videography in their marketing efforts or are investing in ineffective formats. āVideo is a fast and proven path to connection,ā says Corey Halstead, co-owner of HALSTEAD Media. āWhether the decision maker […]
