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When the majority of your business comes from referrals and word of mouth, what better way to measure your customers’ loyalty and experience with your lawn or landscape company than with your Net Promoter Score? For instance, Woodlawns Landscape Company’s average NPS year to year is 90. They started collecting their Net Promoter Score in […]
Only a small percentage of landscape companies are currently utilizing AI, even though the vast majority says it is one of the biggest areas of opportunity in the industry. Joel Northrup, founder and CEO of Deep Lawn, based in Austin, Texas, says AI can help with many aspects of the business like analyzing data, professionalizing […]
From increased purchasing power to providing growth opportunities to team members, scaling via branches can be a powerful tool for your business. However, branches can also be a double-edged sword if you fail to sustain your quality levels and company culture. Centralizing Overhead Tasks One of the benefits of a branch structure is being able […]
When you work with residential clients, much of their decision-making is based on emotions. Obviously, logical aspects still play a factor in their decision, but connecting with homeowners through design narratives can be crucial for getting a sale across the finish line. Forging An Early Bond Finding common ground early on can help you quickly […]
When you’re on the smaller side or when your business is simply mowing lawns, you may think contracts aren’t necessary unless you’re working for a large commercial customer or general contractor. However, failing to utilize contracts for your jobs can leave your company wide open to lawsuits and leave you with no legal recourse if […]
In college, Emilie Steinauer was undecided about her major until she took a landscape appreciation course to fulfill a core credit requirement. Before taking the class, she had no idea the landscape industry existed as a career path. “That class opened my eyes to the world of horticulture, and I quickly realized my passion for […]
The lawn and landscape industry is built on relationships, which is why some companies prefer to see their customers more as partners. Choosing to have a collaborative connection with clients versus a transactional relationship has many benefits. Likewise, opting to view vendors as partners as well can provide critical support in times of need. Why […]
The importance of quality communication with your clients cannot be overstated. For many landscape companies, the level of communication they provide is one of their key differentiators. “Effective communication is the cornerstone of any successful relationship,” says Kaylie Gibbons, maintenance business manager with Landcrafters, based in Pinellas Park, Florida. “By fostering transparency and professionalism across […]
In the war for talent, sometimes you can feel like David going up against Goliath. One piece of ammo you can consider for your slingshot is equity compensation plans for key employees. “If you’re an owner-operator looking to maintain your viability in a market full of private equity-owned firms, then equity comp is an alternative […]
If you hadn’t heard of the company Ethoscapes five years ago, that would be understandable, as the business was created in 2023. However, since then, they have soared into the spotlight with their rapid M&A and organic growth. In 2024, the business was the second-fastest growing company out of Landscape Management’s Top 150, with 203% […]
