communication Archives - The Edge from the National Association of Landscape Professionals

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communication

Bridging the Generational Gap: How Landscape Companies Can Communicate Value Across Age Groups

As a landscape company owner, you know how to sell your products, perform top-notch services and deliver award-winning outdoor spaces.  However, in today’s multigenerational marketplace, achieving success is about more than just ā€œwalking the walkā€ā€” it’s also about ā€œtalking the talkā€ and tailoring that talk to each of your customers. Whether you’re working with a […]

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Building Your Team: Set Your Company Apart with Superior Client Communication Skills

The importance of quality communication with your clients cannot be overstated. For many landscape companies, the level of communication they provide is one of their key differentiators. ā€œEffective communication is the cornerstone of any successful relationship,ā€ says Kaylie Gibbons, maintenance business manager with Landcrafters, based in Pinellas Park, Florida. ā€œBy fostering transparency and professionalism across […]

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Students’ Communication Skills Shine During the 49th National Collegiate Landscape Competition

Communication is a pillar of the industry, and students were able to practice this skill throughout the 30 different competitive events held during the 49th National Collegiate Landscape Competition, presented by NALP and powered byĀ STIHL. Across the Colorado State University campus in Fort Collins, 770 students from 56 schools demonstrated both their hard and soft […]

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Team Building: Communicating to Your Staff About Mergers & Acquisitions

Mergers and acquisitions are quite common in the lawn and landscape industry, whether it be private equity firms or other businesses wishing to expand their current offerings. While it can be an effective growth strategy to bring in new talent and strengthen your existing market position, communicating this change properly with your team before and […]

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Team Building: Improving Team Communication

Communication is one of the keys to customer satisfaction in the landscaping business but it’s just as important to have strong communication on your teams and between departments. Even if you think your current team communication is good, there is always room for improvement. Effective communication leads to better productivity and fewer misunderstandings, missed deadlines […]

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Innovation begins with the CEO

Like many industries, our industry is undergoing significant changes. Some companies will not survive, as their leaders cling to the past, dig in their heels, or bury their heads in the sand. Other companies will charge into the future, guided by leaders seeking new opportunities to add value to their customer’s lives. The difference between […]

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The Most Common Internet Marketing Mistake

It’s your signature. While many of us communicate more than we ever imagined via messages on Twitter, LinkedIn, Facebook, and many other networks, we still rely on email as our main communication stream. Regardless of your social media savvy, you will surely agree that you still send more business proposals via email than any other […]

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