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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
The ELEVATE Expo show floor is where you want to be if youāre looking for the latest innovations and tools to help your business do more with less. āWhatever size the company is that attends ELEVATE, there’s an opportunity to understand what future product enhancements, whether it’s autonomy or digital, can benefit a company,ā says […]
The ELEVATE Expo is designed to foster meaningful conversations with manufacturers and industry experts. āEach year, I typically walk away with two or three new relationships that develop into significant, tangible partnerships,ā says Mike Dzurenko, key account manager for Envu. āIn addition, I strengthen countless existing relationships by reconnecting with current customers and colleagues. The […]
Landscaping is one profession where your work can speak for itself, but this can only happen if you are capturing quality pictures of it. āI think it’s pretty fair to say that a lot of landscapers really, really struggle to capture great photography,ā says Chris Major, founder and lead photographer of CM Images, LLC. āThey […]
Kenny Crenshaw originally wanted to be a farmer. However, he lacked the resources to do so in the 80s. Instead, he was presented with the opportunity to start a lawn care company with Bob Taylor. He had worked for Taylor mowing lawns while attending college. At age 22, he started Herbi-Systems, based in Memphis, Tennessee, […]
Bumgardners Landscape, based in Medford, Oregon, has been growing steadily since they started in 1993, and they have recently experienced a sudden burst of growth over the past three years. Bill Bumgardner, owner, president and CEO of Bumgardners Landscape, says this was due to the post-pandemic market shift, as many commercial and HOA clients realized […]
In the battle for talent, every benefit you offer counts when it comes to attracting employees to your organization. According to the 2024 Compensation and Benefits Report, nearly 80% of responding landscape companies offer a retirement plan. However, if you find yourself in the 20% who do not currently offer a retirement plan, this could […]
When was the last time you truly felt alive? If you are going about your work and personal life without a passion, your day-to-day can be a struggle. āMy goal is to get people back to that feeling, back to the person who is excited to get up in the morning and is connected to […]
If youāve noticed a steep drop in your web traffic since the addition of AI tools, you may be wondering if SEO is no longer relevant. Chad Diller, CEO of Landscape Leadership, argues that search is still the backbone of online discovery. āAI is not killing SEO,ā Diller says. āThere’s been a lot of over-sensationalized clickbait […]
One major aspect of ELEVATE, presented by NALP and powered byĀ Cat, is the Expo, where you can have meaningful connections with vendors who have the latest innovations to offer. Take the quiz below to see what type of attendee you are as well as a tailored tip to your style. Don’t miss ELEVATE in Phoenix, […]
If you are looking to up your photography game, there are multiple areas you can look at that will help you capture better photos of your finished projects. Chris Major, founder and lead photographer of CM Images, LLC, says that photography can be particularly powerful if you want to land more high-end jobs. The quality […]
