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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Dan Papineau is the director of government affairs for TruGreen, where he monitors and responds to legislation and regulations in all 50 states. He started his career working for a member of the Michigan Senate and has also held lobbying positions at the Michigan Chamber of Commerce and the Midwest Independent Retailers Association. He has […]
When you arenāt seeing a profitable bottom line in your lawn and landscape business, your first thought might be time to raise prices again. However, as customers continue to deal with increasing costs on every side, it might be a good idea to look at other saving methods first. This isnāt to say you should […]
If youāve been experiencing fewer leads or a longer sales process following the COVID boom, youāre not alone. One way to speed up your sales process is to tap into ChatGPT. āA lot of sales is meeting with people, asking them questions, organizing what they tell you, and then formulating a proposal,ā says Jack Jostes, […]
Over the years, your businessās core service may have shifted as you found your niche. Even when youāve found your sweet spot, itās essential to remain open to evolving in response to your customersā needs and desires. āWhen you home in on that client, and you weed out the noise from everything else, your customer […]
For many across the country, the landscape season is winding down and with it comes the prime opportunity to reflect on your teamās wins and losses. As you shift gears to prepare for snow removal season or look to wrap things up before much of your staff takes a well-deserved break, it can be easy […]
Residential design/build firm McHale Landscape Design, Inc., based in Upper Marlboro, Maryland, has earned more than 450 awards for their projects. However, they donāt enter to stroke their ego. They use it as a way to recognize their talented team and attract new clients through marketing. This was just one of the insights attendees learned about […]
Itās no secret that company culture is one of the main ways landscape businesses can retain their team members long term. However, how you go about creating a desirable company culture is often more mysterious as there is no single practice that makes somewhere a great place to work. āCulture isnāt a one-and-done,ā says […]
Having standard operating procedures in place from the start can help your company continue to grow rapidly, as every new team member you bring on is on the same page with the rest of your staff. Without detailed and clear SOPs, everyone will have different approaches to certain tasks. While some methods may reach the […]
If you want to start your season off on the right foot next year, conducting strategic planning is fundamental practice you need to master. āI think for those who are not sure about investing the time, you really have to ask yourself, āWhere do you want to be in 10 years?āā says Justin White, owner […]
If your company is constantly exploring the latest and greatest in new marketing techniques, sometimes the simplest practices can fall by the wayside. āThere’s a belief that an outside force will make me successful, as opposed to having to deal with the discipline and rigor of everyday habits,ā says Robert Murray, co-founder and CEO of Intrigue […]
