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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
If youāre on the fence about investing in drone technology, you may be limiting the possible ways that this tool can be used for your landscape company, especially if you choose to have one in-house. Ā While most operations tend to use drones for marketing purposes, so they can capture aerial photos and videos of […]
In a competitive market, itās critical to not sell by price alone. Not only will this protect your profit margins as you avoid underbidding, but it can also lead to long-term relationships that produce referrals and additional work. Establishing Trust The first step in shifting the client’s mindset from you being just a vendor […]
Tim McAuliffe originally thought he would retire in Texas after selling his firm in Pennsylvania and moving in 2018. However, he and his wife chose to make a change for more work/life balance with their family in 2024. āI had the opportunity to join a local firm in the Carolina coastal area of Wilmington, North […]
As recruiting efforts intensify and candidate expectations rise, the implementation of technology will allow you to stay competitive when attracting the next generation of landscape employees. āIt is critical to invest in recruiting technologies that will improve your overall candidate experience, increase the quality of talent, reduce time to fill, and provide data-driven decision-making tools, […]
Itās easy to feel overwhelmed by the speed of new technologies coming to the market, particularly in the AI space. Rather than considering it a lost cause to stay on top of these changes, Level Green Landscaping, based in Upper Marlboro, Maryland, opted to create an internal AI council that allows their team the freedom […]
This information came from a session during the 2025 ELEVATE conference and expo. Donāt miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. Company culture isnāt an optional aspect of your business. It already exists whether you put effort into shaping it or not. The question is, do you have work culture that complements your personal values? […]
Industry leaders gathered valuable knowledge on the external factors that will impact their business in the coming years at Leaders Forum, presented by NALP and powered by Aspire, in Santa Barbara, California, on Feb. 4-7, 2026. Attendees were also able to network and share their different perspectives on how they tackle various challenges and changes they […]
In-service documentation may seem like just more admin work for your crews, but it is a powerful form of insurance that can protect your business from serious legal expenses. Claims arise for every type of business. While good documentation is a common practice for those in snow and ice management, it is also a strong […]
Despite economic predictions for a weaker business cycle in 2026, 42% commercial landscape companies expect the market to improve, and another 38% anticipate it will stay the same as last year, according to Aspire’s 2026 Commercial Landscape Industry Report. This report surveyed more than 1,000 commercial landscaping professionals across the U.S. and delved into their […]
Itās easy to play the comparison game when youāre recruiting and wonder if your landscape company needs to hire a full-time recruiter in order to be successful. Yet what works for your organization will depend on your growth goals, current company size and market conditions. If youāre on the smaller side, experience low turnover rates […]
