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If you’ve found a need and want to incorporate your team’s insights or are looking to foster a greater sense of connection among your staff, forming focused committees can help with this. Some of the possible useful committee focuses include safety, onboarding, growth, innovation, and company culture. Southern Botanical, Inc., based in Dallas, Texas, also […]
It’s well-known that it is more expensive to acquire new customers compared to retaining your existing ones, but what about when you try to win back former clients? Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio, says it is generally easier to regain former clients versus bringing in brand new […]
Time flies when you’re busy executing work. Yet it’s essential to pause and review if you are on track to reach your goals before the end of the year. Ideally, you should be checking on your company’s performance at least on a quarterly basis, if not monthly or weekly. However, a mid-year check-in specifically can […]
I still remember my very first article I wrote for Total Landscape Care as their associate editor. It was a short piece about shade plants, and I had no idea what I was doing. Re-reading the article now, I can’t help but laugh at how many citations I used just so the reader could be […]
Failing to delegate effectively can come from a fear of losing control. However, if you go about selecting the right team members and prepare them properly, delegation can benefit your organization twofold. It not only takes tasks off your plate so you can focus on more pressing matters, it also empowers your employees and grows […]
People remember the trailblazers. The ones who were brave enough to go out on a limb and try something no one else was quite confident in yet. Implementing artificial intelligence in meaningful ways is one of those unknowns that only a minority of landscape companies are currently exploring. In a survey conducted by Aspire, over […]
Change can be daunting. When it comes in the form of new technology, it can be even more challenging if you aren’t rolling it out in a compelling manner. After all, adding on a new platform, software or app is only effective if your team is actually using it. “If you focus on the who and how, the what […]
As an owner first starting out, it’s expected you’ll have to wear many hats. However, as your company grows, this is also an opportunity to involve your larger team in problem-solving different aspects of the business. One way to facilitate this is through employee-led committees. Some of these can be solution-oriented, forward-looking or team-building related. […]
What gets measured can be maximized. If your business lacks true visibility into your sales pipeline, it’s much harder to know where your team can improve. This is where customer relationship management (CRM) software comes in. This tool can help with streamlining your sales process, tracking customer communication and improving your overall efficiency. However, simply […]
If you aren’t utilizing digital recruiting methods in your business, you might as well be trying to play basketball with one hand tied behind your back. In today’s competitive job market, you need to tap into every advantage available. “The days of paper applications and reliance of prospective employees walking through the door are numbered,” […]
