We recently updated our Privacy Policy. By continuing to use this website, you acknowledge that our revised Privacy Policy applies.
The decision to offer equity compensation plans is just as personal as your exit plan. However, this benefit is often shrouded in misconceptions, preventing landscape company owners from giving it their full consideration. Fear of Losing Control Often, the word equity is confused with ownership. Many owners tend to be reluctant to even consider equity […]
While the emerald ash borer poses a serious threat to ash trees, clients often wrongly assume the spotted lanternfly (SLF) is another destructive insect on their property. If you receive complaints about this particular bug, work to determine the true reason the customer is concerned about them being on the property before acting. Some may […]
When the majority of your business comes from referrals and word of mouth, what better way to measure your customersā loyalty and experience with your lawn or landscape company than with your Net Promoter Score? For instance, Woodlawns Landscape Companyās average NPS year to year is 90. They started collecting their Net Promoter Score in […]
Only a small percentage of landscape companies are currently utilizing AI, even though the vast majority says it is one of the biggest areas of opportunity in the industry. Joel Northrup, founder and CEO of Deep Lawn, based in Austin, Texas, says AI can help with many aspects of the business like analyzing data, professionalizing […]
From increased purchasing power to providing growth opportunities to team members, scaling via branches can be a powerful tool for your business. However, branches can also be a double-edged sword if you fail to sustain your quality levels and company culture. Centralizing Overhead Tasks One of the benefits of a branch structure is being able […]
When you work with residential clients, much of their decision-making is based on emotions. Obviously, logical aspects still play a factor in their decision, but connecting with homeowners through design narratives can be crucial for getting a sale across the finish line. Forging An Early Bond Finding common ground early on can help you quickly […]
When youāre on the smaller side or when your business is simply mowing lawns, you may think contracts arenāt necessary unless youāre working for a large commercial customer or general contractor. However, failing to utilize contracts for your jobs can leave your company wide open to lawsuits and leave you with no legal recourse if […]
In college, Emilie Steinauer was undecided about her major until she took a landscape appreciation course to fulfill a core credit requirement. Before taking the class, she had no idea the landscape industry existed as a career path. āThat class opened my eyes to the world of horticulture, and I quickly realized my passion for […]
The lawn and landscape industry is built on relationships, which is why some companies prefer to see their customers more as partners. Choosing to have a collaborative connection with clients versus a transactional relationship has many benefits. Likewise, opting to view vendors as partners as well can provide critical support in times of need. Why […]
The importance of quality communication with your clients cannot be overstated. For many landscape companies, the level of communication they provide is one of their key differentiators. āEffective communication is the cornerstone of any successful relationship,ā says Kaylie Gibbons, maintenance business manager with Landcrafters, based in Pinellas Park, Florida. āBy fostering transparency and professionalism across […]
