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If you’ve been experiencing fewer leads or a longer sales process following the COVID boom, you’re not alone. One way to speed up your sales process is to tap into ChatGPT. “A lot of sales is meeting with people, asking them questions, organizing what they tell you, and then formulating a proposal,” says Jack Jostes, […]
Over the years, your business’s core service may have shifted as you found your niche. Even when you’ve found your sweet spot, it’s essential to remain open to evolving in response to your customers’ needs and desires. “When you home in on that client, and you weed out the noise from everything else, your customer […]
For many across the country, the landscape season is winding down and with it comes the prime opportunity to reflect on your team’s wins and losses. As you shift gears to prepare for snow removal season or look to wrap things up before much of your staff takes a well-deserved break, it can be easy […]
Residential design/build firm McHale Landscape Design, Inc., based in Upper Marlboro, Maryland, has earned more than 450 awards for their projects. However, they don’t enter to stroke their ego. They use it as a way to recognize their talented team and attract new clients through marketing. This was just one of the insights attendees learned about […]
It’s no secret that company culture is one of the main ways landscape businesses can retain their team members long term. However, how you go about creating a desirable company culture is often more mysterious as there is no single practice that makes somewhere a great place to work. “Culture isn’t a one-and-done,” says […]
Having standard operating procedures in place from the start can help your company continue to grow rapidly, as every new team member you bring on is on the same page with the rest of your staff. Without detailed and clear SOPs, everyone will have different approaches to certain tasks. While some methods may reach the […]
If you want to start your season off on the right foot next year, conducting strategic planning is fundamental practice you need to master. “I think for those who are not sure about investing the time, you really have to ask yourself, ‘Where do you want to be in 10 years?’” says Justin White, owner […]
If your company is constantly exploring the latest and greatest in new marketing techniques, sometimes the simplest practices can fall by the wayside. “There’s a belief that an outside force will make me successful, as opposed to having to deal with the discipline and rigor of everyday habits,” says Robert Murray, co-founder and CEO of Intrigue […]
Tree and shrub fertilization is not a one-size-fits-all service, and it should be approached with caution, especially in the fall. “In most cases, this type of approach will cause more harm than good for woody plants,” says Matt Evans, director of arboricultural training for Ryan Lawn & Tree, based in Merriam, Kansas. “Educated arborists look […]
Sponsored content Every lawn tells a story, and for lawn care operators (LCOs), the goal is to make sure it’s a healthy one. But tough sedges, grassy weeds, and broadleaf invaders don’t go quietly. They show up in every corner of cool-season turf, putting pressure on even the most experienced pros. And with customer expectations […]
