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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
In the early days of your business, you were overjoyed for each and every customer you added to your book of business. However, as your landscape company grows, it can quickly become apparent that not all clients provide the same value for your business. You probably know your A-level clients are. These are the accounts […]
If youāre planning on attending the National Collegiate Landscape Competition to recruit at the career fair or if youāre trying to attract students in general, one useful tool is an internship program. āMost of the students that come to NCLC are looking for internship opportunities at your company,ā says Brigitte Orrick, director of recruiting and employee […]
The beginning of the new year is a time for change and resolutions. One area your business can work on improving in 2025 is your marketing. ā2025 is the year for the landscape industry to get more intentional with marketing,ā says Corey Halstead, co-owner of HALSTEADMedia. āToo many dollars are allocated and wasted without clear […]
Just as the economy can impact consumer trends, the changing climate is also driving shifts in the demand for certain residential design features. With frequent natural disasters and extreme weather conditions, the need for versatile plants and landscapes that can endure various challenges is bringing sustainability to the forefront of clientsā minds. Adapting to Local […]
Unanswered phone calls can result in lost business. If you are faced with an influx of inbound calls, one major decision you have to make is whether you want to outsource your call answering or hire someone in-house. John Marin, co-founder and CMO of Gozango, a lead-generating marketing platform, says the choice is often determined […]
This information came from a session during the 2024 ELEVATE conference and expo. Donāt miss ELEVATE in Phoenix, Arizona, on Nov. 2-5, 2025. As you lead your lawn care or landscape company, you will face both successes and failures. The good news is that it is up to you how you handle these times in your life. […]
If you had to sum up landscape companiesā main focuses heading into the new year two words that capture their goals well are: efficiency and growth. Many owners are upping their technology budgets as they explore innovations that will benefit their operationsā productivity. Also, landscape businesses are buckling down on implementing strategies to recruit and […]
If youāre just getting your landscape business off the ground, itās common for all business calls to come directly to your cell phone. However, if you are unable to answer these calls, you can miss out on work opportunities. āPeople have a short attention span these days, and they expect immediate gratification and immediate answers,ā […]
Although consumer demand has calmed down from the post-COVID frenzy, there is no doubt homeowners still see value in investing in their outdoor spaces and are seeking ways to maximize their landscapeās potential. Trending Design Aesthetics As the demand for native plants and well-adapted species rises, so does the desire for more naturalistic landscapes that […]
In the afternoons, itās easy for crews to go about their responsibilities to prepare for the next dayās work in an inefficient manner. Chris Lee, president of EarthWorks, based in Lillian, Texas, says 15 years ago he initially created a dedicated crew for these afternoon tasks in an effort to get their employees off the clock […]
