Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 45 of 195

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Designing Trust: How Transparency and Clarity Lead to Happier Clients

A residential design/build project is a significant investment for your clients, and the last thing you want is for them to be disappointed with the end project. Capturing a client’s vision and bringing it to life is an art. Learn how to avoid disconnects between the homeowner and the project so satisfaction is never a […]

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Talking with Titans: Kurt Kane

Kurt Kane is the president and CEO of TruGreen, a national lawn care company headquartered in Memphis, Tennessee. Kane stepped into this role in 2023 with more than 20 years of experience driving increased employee engagement and customer satisfaction. Prior to joining TruGreen, he served as president, U.S., and Chief Commercial Officer at The Wendy’s […]

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Boosting Your Business: Fostering Transparency Through Open-Book Management

If you’re watching the Super Bowl, or any sporting event for that matter, and you don’t know what the score is, it can be hard to stay engaged. Similarly, it can be difficult for your team to feel like they have a stake in the business when they don’t know how your landscape company is […]

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Uncovering Advanced Strategies for High-Performance Teams and Transformative Cultures

This information came from a session during the 2024 ELEVATE conference and expo. Don’t miss ELEVATE in Phoenix, Arizona, on Nov. 2-5, 2025. High-performance teams don’t just materialize; they are cultivated by purposeful actions. If you’re looking to improve the nature of your teams and your overall company culture, it’s important to first address the five common […]

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Tearing Down Silos: How Cross-Training Benefits Your Team

Training your team members on their primary responsibilities alone can be challenging, but if you’ve reached the place where this isn’t a hurdle anymore, an additional area of education to explore is cross-training. Amanda Jones, administrative director for King GREEN, based in Gainesville, Georgia, says they have been cross-training for two decades now. ā€œWhile it […]

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Faces of the Industry: Joe Campbell

After a 22-year career in pest control, Joe Campbell was introduced to the lawn care and landscape industry when he joined ABC Home and Commercial Services, based in Lewisville, Texas, nine years ago. ā€œIt was very interesting because when I accepted my position with ABC, I knew I was coming on board as vice president […]

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Beyond Paychecks: Unique Benefits To Offer Your Team

Employees have lots of options when it comes to choosing a landscape company to work for. Aside from competitive wages, one of the ways to stand out is to provide unique benefits that are less common in the industry. ā€œIn our world, finding employees is so hard that your benefit package can be the difference,ā€ […]

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Protecting Your Business: Off-Season Opportunities for Employee Engagement

For many lawn care and landscape companies, the seasonal nature of the work can make it even more challenging to retain employees, as team members might seek out new opportunities during the off-season. However, there are a number of engagement strategies to keep your staff committed to your company. David Grover, a branch manager with […]

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Crafting an Entertainment Oasis: Inside an Exceptional Backyard Pavilion

When an existing maintenance customer of Ground Works Land Design, based in Cleveland, Ohio, had a swimming pool initially installed, they didn’t consider the surrounding landscape. With four children and frequent guests over, they quickly realized they wanted to maximize their backyard with a large-scale entertainment space. They turned to Ground Works to help design […]

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The Power of Preparation: Streamlining the Spring Busy Season

That time of the year ruefully dubbed the ā€˜100 days of hell’ will be here before you know it, but it doesn’t have to be a period of pure stress and havoc. Check out some of the valuable lessons other landscape professionals have learned from past busy seasons below. Planning Ahead A lot of your […]

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