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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
When clients are counting on your team to clear snow so they can continue to operate without disruptions, it can be easy to assume those equipped with a plow wonāt be affected by the snow themselves. However, itās critical to prepare and protect your crews from these scenarios where they may become stranded or stuck […]
For some lawn and landscape companies, mergers and acquisitions are only considered once private equity is involved. Senske Services, based in Kennewick, Washington, completed between 17 and 20 lawn care and plant health acquisitions well before partnering with private equity firm GTCR. āMany of these acquisitions were smaller companies that approached us because their owners […]
Lee Edwards is the president and CEO of The Greenery, Inc., based on Hilton Head Island, South Carolina. The Greenery was founded in 1973 by Edwardsā parents, Ruthie and Berry Edwards. Edwards graduated from Tulane University in 1990 with a bachelorās degree in history and a minor in English. He returned to the family business […]
Skilled labor is hard to find, which is why many lawn and landscape companies opt to start from the ground up with their employees. Even when they do hire an employee with prior industry experience, it is still important to train them so theyāre on the same page. āTraining is a key ingredient in developing […]
Objections are something your sales team will face on a regular basis as landscape projects call for a significant investment. However, these can turn into lost sales if your sales staff doesnāt know how to address these common objections from customers properly. āAccording to data, 44% of salespeople give up after a single rejection, and […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Since 2008, GreenWeaver Landscapes, based in Media, Pennsylvania, has had the mission of creating and maintaining beautiful, useful, and healthy landscapes for people and the planet. Jennifer Nichols, president of GreenWeaver Landscapes, says she grew up […]
Social media is one of the main pillars of marketing, but it can also be one of the most poorly executed prongs if you donāt have a good idea of what your goals are with it. āWithout a strong social strategy, youāre working to capture existing search demand rather than also working to increase the […]
Rossen Landscape, based in Great Falls, Virginia, was tasked with creating a space for major entertaining. The end result was a sleek, modern outdoor living space. On top of winning a Silver Award of Excellence for the overall project, Rossen Landscape also received an Exceptional Feature Award for the outdoor lighting complimenting the stonework. Previously, […]
Debt is a term that typically has a negative connotation. It can bring to mind collection companies and possibly even bankruptcy if it is allowed to get out of hand. However, debt can be a useful tool for growing your business when utilized properly. āāAll debt is bad debtā is a common misconception among people […]
Sales is a competition that requires practice. Just like how a professional sports team trains regularly, having your sales team practice role-playing can increase their success. āYou want to practice in a controlled environment where you can pause, you can go back, you can rewind, you can fail, and it’s not going to affect the […]
